Brandwave

Puppy Pads brands:Which are searched most?

In September 2026, PetSmart was the most searched among puppy Pads brands worldwide, with an estimated 6.1M branded searches and 46.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. PetSmart46.6%
  2. Petco31.1%
  3. Chewy20.8%
  4. Giant1%
  5. Arm and Hammer0.35%
  6. 100%0.07%
  7. Glad0.02%
  8. Hartz<0.01%

Follow puppy Pads brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the puppy pads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among puppy Pads brands worldwide, by month

Share of Search by month for PetSmart, Petco, Chewy. The figures are in the table below the chart.

View monthly share of search table
MonthPetSmartPetcoChewyGiantArm and Hammer100%GladHartz
Oct 202546.6%31.2%20.9%1%0.29%0.05%0.01%<0.01%
Nov 202546.7%31.2%20.9%0.84%0.23%0.06%0.01%<0.01%
Dec 202546.7%31.2%20.9%0.84%0.23%0.05%0.01%<0.01%
Jan 202646.7%31.2%20.9%0.84%0.24%0.05%0.01%<0.01%
Feb 202644.5%29.8%24.4%0.98%0.27%0.07%0.01%<0.01%
Mar 202646.6%31.1%20.9%1%0.29%0.08%0.01%<0.01%
Apr 202649.3%26.9%22.1%1.3%0.3%0.09%0.01%<0.01%
May 202646.5%31.1%20.8%1.2%0.29%0.08%0.01%<0.01%
Jun 202641.6%34%22.8%1.1%0.32%0.11%0.01%<0.01%
Jul 202648.4%32.4%17.7%1.1%0.3%0.09%0.01%<0.01%
Aug 202646.6%31.1%20.9%1%0.29%0.07%0.01%<0.01%
Sep 202646.6%31.1%20.8%1%0.35%0.07%0.02%<0.01%

This month’s ranking, September 2026

  1. 1.PetSmart

    46.6%

    Held 1st. 6.1M estimated branded searches, -18.2% vs prior month. Share 0 points.

  2. 2.Petco

    31.1%

    Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share 0 points.

  3. 3.Chewy

    20.8%

    Held 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share 0 points.

  4. 4.Giant

    1%

    Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.Arm and Hammer

    0.35%

    Held 5th. 45.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.100%

    0.07%

    Held 6th. 9.1K estimated branded searches, -19.5% vs prior month. Share 0 points.

  7. 7.Glad

    0.02%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Hartz

    <0.01%

    Held 8th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among puppy Pads brands worldwide?

In September 2026, PetSmart was the most searched among puppy Pads brands worldwide, with an estimated 6.1M branded searches and 46.6% estimated Share of Search within this set. Petco is in 2nd place, 15.4 percentage points behind at 31.1% Share of Search.

Global puppy Pads brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
PetSmart46.6%49.3%Apr 202641.6%Jun 20261st
Petco31.2% → 31.1%34%Jun 202626.9%Apr 20262nd
Chewy20.9% → 20.8%24.4%Feb 202617.7%Jul 20263rd
Giant1%1.3%Apr 20260.84%Jan 20264th
Arm and Hammer0.29% → 0.35%0.35%Sep 20260.23%Nov 20255th
100%0.05% → 0.07%0.11%Jun 20260.05%Dec 20256th
Glad0.01% → 0.02%0.02%Sep 20260.01%Feb 20267th
Hartz<0.01%<0.01%Oct 2025<0.01%May 20268th

Each finding as a sentence

  • Across the 12 months ending September 2026, PetSmart’s estimated Share of Search among puppy Pads brands worldwide peaked at 49.3% in April 2026 and was lowest at 41.6% in June 2026.
  • Across the 12 months ending September 2026, Petco’s estimated Share of Search among puppy Pads brands worldwide peaked at 34% in June 2026 and was lowest at 26.9% in April 2026.
  • Across the 12 months ending September 2026, Chewy’s estimated Share of Search among puppy Pads brands worldwide peaked at 24.4% in February 2026 and was lowest at 17.7% in July 2026.
  • Across the 12 months ending September 2026, PetSmart, Petco, Chewy, Giant, Arm and Hammer, 100%, Glad and Hartz held steady: their estimated Share of Search among puppy Pads brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for puppy Pads brands worldwide in September 2026?

  1. Petco’s estimated Share of Search among puppy Pads brands worldwide has lost ground for 3 months in a row, from 34% to 31.1% in September 2026.

  2. Estimated monthly branded searches for Glad worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

  3. Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.

  4. Estimated monthly branded searches for Hartz worldwide fell 64.4% over 12 measured months, from 590 to 210 in September 2026.

  5. Estimated monthly branded searches for Chewy worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

  6. Estimated monthly branded searches for Giant worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  7. Estimated monthly branded searches for PetSmart worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free