Brandwave

How popular isGlad in search?

In September 2026, there were an estimated 10.6K branded searches for Glad worldwide which is down 11.7% over the last 12 months. Glad holds 0.02% estimated Share of Search among food wrap brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Combi36.9%
  2. Kirkland Signature30.2%
  3. Saran30.2%
  4. Reynolds2.2%
  5. Stretch-Tite0.36%
  6. Glad0.02%
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Where does Glad compete?

Glad is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Food wrap brands6th of 60.02%Shown below
Meal prep containers brands5th of 51.1%Show ranking
Bin liner brands4th of 51.2%Show ranking
Gallon freezer bags brands3rd of 33.6%Show ranking
Plastic wrap brands2nd of 341.3%Show ranking

Which food wrap brands compete with Glad?

Glad against food wrap brands worldwide, by month

Share of Search by month for Combi, Kirkland Signature, Saran, Reynolds, Glad. The figures are in the table below the chart.

View monthly share of search table
MonthCombiKirkland SignatureSaranReynoldsStretch-TiteGlad
Oct 202549.5%14.9%33.2%2%0.32%0.05%
Nov 202543.9%24%29.5%2.2%0.35%0.06%
Dec 202541.2%22.5%33.8%2%0.33%0.1%
Jan 202647.8%17.6%32.1%1.9%0.45%0.06%
Feb 202645.9%20.6%30.6%2.3%0.67%0.07%
Mar 202641.6%27.9%27.9%2%0.39%0.08%
Apr 202649.3%14.8%33.1%2%0.39%0.47%
May 202649.4%14.9%33.2%2%0.39%0.15%
Jun 202652.8%15.9%28.9%2.1%0.34%0.02%
Jul 202649.1%14.7%32.7%2.9%0.48%0.03%
Aug 202646.4%25.4%25.4%2.3%0.44%0.03%
Sep 202636.9%30.2%30.2%2.2%0.36%0.02%

  1. 1.Combi

    36.9%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -9.5 points.

  2. 2.Kirkland Signature

    30.2%

    Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +4.8 points.

  3. 3.Saran

    30.2%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +4.8 points.

  4. 4.Reynolds

    2.2%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Stretch-Tite

    0.36%

    Held 5th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

  6. 6.Glad

    0.02%

    Held 6th. 110 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Glad and its closest rivals

Every comparison with Glad

How has branded search demand for Glad changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Glad worldwide fell from 12K to 10.6K.
  • Across the 12 months ending September 2026, Glad’s estimated Share of Search among food wrap brands worldwide held steady, from 0.05% to 0.02%.

How did search popularity change for food wrap brands worldwide in September 2026?

  1. In September 2026, Kirkland Signature gained estimated Share of Search among food wrap brands worldwide, from 25.4% to 30.2%.

  2. In September 2026, Saran gained estimated Share of Search among food wrap brands worldwide, from 25.4% to 30.2%.

  3. In September 2026, Combi lost estimated Share of Search among food wrap brands worldwide, from 46.4% to 36.9%.

  4. Estimated monthly branded searches for Stretch-Tite worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  5. Estimated monthly branded searches for Reynolds worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

  6. Estimated monthly branded searches for Glad worldwide fell 47.6% over 12 measured months, from 210 to 110 in September 2026.

How is Glad measured?

Brandwave collects information about searches that people make online using Glad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • glad bags
  • glad food wrap
  • glad plastic wrap

Do you work for Glad? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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