Brandwave

How popular isGlad in search?

In September 2026, there were an estimated 10.6K branded searches for Glad worldwide which is down 11.7% over the last 12 months. Glad holds 41.3% estimated Share of Search among plastic wrap brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Reynolds50.5%
  2. Glad41.3%
  3. Stretch-Tite8.2%
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Which plastic wrap brands compete with Glad?

Glad against plastic wrap brands worldwide, by month

Share of Search by month for Reynolds, Glad, Stretch-Tite. The figures are in the table below the chart.

View monthly share of search table
MonthReynoldsGladStretch-Tite
Oct 202542%51.3%6.7%
Nov 202546.3%46.3%7.5%
Dec 202546.3%46.3%7.5%
Jan 202644.8%44.8%10.5%
Feb 202643.5%43.5%12.9%
Mar 202649.7%40.7%9.5%
Apr 202649.7%40.5%9.8%
May 202649.7%40.5%9.8%
Jun 202650.6%41.3%8.1%
Jul 202637.6%56.3%6.1%
Aug 202645.6%45.6%8.8%
Sep 202650.5%41.3%8.2%

  1. 1.Reynolds

    50.5%

    Moved from 2nd to 1st. 9.9K estimated branded searches, 0% vs prior month. Share +4.9 points.

  2. 2.Glad

    41.3%

    Moved from 1st to 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -4.3 points.

  3. 3.Stretch-Tite

    8.2%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.6 points.

Compare search popularity between Glad and its closest rivals

Every comparison with Glad

How has branded search demand for Glad changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Glad worldwide fell from 12K to 10.6K.
  • Across the 12 months ending September 2026, Glad’s estimated Share of Search among plastic wrap brands worldwide decreased from 51.3% to 41.3%.
  • Across the 12 months ending September 2026, Glad’s estimated Share of Search among plastic wrap brands worldwide peaked at 56.3% in July 2026 and was lowest at 40.5% in April 2026.
  • Across the 12 months ending September 2026, Glad fell from 1st to 2nd among plastic wrap brands worldwide.

How did search popularity change for plastic wrap brands worldwide in September 2026?

  1. In September 2026, Reynolds overtook Glad to become the leader among plastic wrap brands worldwide, with 50.5% estimated Share of Search.

  2. In September 2026, Glad lost estimated Share of Search among plastic wrap brands worldwide, from 45.6% to 41.3%.

  3. In September 2026, Stretch-Tite lost estimated Share of Search among plastic wrap brands worldwide, from 8.8% to 8.2%.

Where does Glad compete?

Glad is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Food wrap brands6th of 60.02%Show ranking
Meal prep containers brands5th of 51.1%Show ranking
Bin liner brands4th of 51.2%Show ranking
Gallon freezer bags brands3rd of 33.6%Show ranking
Plastic wrap brands2nd of 341.3%Shown above

How is Glad measured?

Brandwave collects information about searches that people make online using Glad’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • glad bags
  • glad food wrap
  • glad plastic wrap

Do you work for Glad? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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