Brandwave

How popular isStretch-Tite in search?

In September 2026, there were an estimated 1.6K branded searches for Stretch-Tite worldwide which is up 23.1% over the last 12 months. Stretch-Tite holds 1.4% estimated Share of Search among plastic wrap brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Reynolds96.5%
  2. Glad2.1%
  3. Stretch-Tite1.4%
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Which plastic wrap brands compete with Stretch-Tite?

Stretch-Tite against plastic wrap brands worldwide, by month

Share of Search by month for Reynolds, Glad, Stretch-Tite. The figures are in the table below the chart.

View monthly share of search table
MonthReynoldsGladStretch-Tite
Oct 202597.2%1.7%1.1%
Nov 202596.9%1.7%1.4%
Dec 202596.9%1.7%1.4%
Jan 202696.9%1.7%1.4%
Feb 202696.5%1.4%2.1%
Mar 202696.7%1.7%1.7%
Apr 202696.9%1.7%1.4%
May 202696.9%1.7%1.4%
Jun 202697.7%1.4%0.94%
Jul 202696.9%1.7%1.4%
Aug 202696.2%2.1%1.7%
Sep 202696.5%2.1%1.4%
  1. 1.Reynolds

    96.5%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Glad

    2.1%

    Held 2nd. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  3. Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.3 points.

Compare search popularity between Stretch-Tite and its closest rivals

How has branded search demand for Stretch-Tite changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Stretch-Tite worldwide rose from 1.3K to 1.6K.
  • Across the 12 months ending September 2026, Stretch-Tite’s estimated Share of Search among plastic wrap brands worldwide peaked at 2.1% in February 2026 and was lowest at 0.94% in June 2026.

How did search popularity change for plastic wrap brands worldwide in September 2026?

  1. Glad’s estimated Share of Search among plastic wrap brands worldwide has gained ground for 3 months in a row, from 1.4% to 2.1% in September 2026.

  2. Estimated monthly branded searches for Stretch-Tite worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

Where does Stretch-Tite compete?

Stretch-Tite is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Food wrap brands6th of 60.29%Show ranking
Plastic wrap brands3rd of 31.4%Shown above

How is Stretch-Tite measured?

Brandwave collects information about searches that people make online using Stretch-Tite’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • stretch-tite

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How the Brand Demand Index is measured

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Is Stretch-Tite your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.