Brandwave

How popular isReynolds in search?

In September 2026, there were an estimated 19.2K branded searches for Reynolds worldwide which is down 13.5% over the last 12 months. Reynolds holds 50.5% estimated Share of Search among plastic wrap brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Reynolds50.5%
  2. Glad41.3%
  3. Stretch-Tite8.2%
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Which plastic wrap brands compete with Reynolds?

Reynolds against plastic wrap brands worldwide, by month

Share of Search by month for Reynolds, Glad, Stretch-Tite. The figures are in the table below the chart.

View monthly share of search table
MonthReynoldsGladStretch-Tite
Oct 202542%51.3%6.7%
Nov 202546.3%46.3%7.5%
Dec 202546.3%46.3%7.5%
Jan 202644.8%44.8%10.5%
Feb 202643.5%43.5%12.9%
Mar 202649.7%40.7%9.5%
Apr 202649.7%40.5%9.8%
May 202649.7%40.5%9.8%
Jun 202650.6%41.3%8.1%
Jul 202637.6%56.3%6.1%
Aug 202645.6%45.6%8.8%
Sep 202650.5%41.3%8.2%

  1. 1.Reynolds

    50.5%

    Moved from 2nd to 1st. 9.9K estimated branded searches, 0% vs prior month. Share +4.9 points.

  2. 2.Glad

    41.3%

    Moved from 1st to 2nd. 8.1K estimated branded searches, -18.2% vs prior month. Share -4.3 points.

  3. 3.Stretch-Tite

    8.2%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.6 points.

Compare search popularity between Reynolds and its closest rivals

Every comparison with Reynolds

How has branded search demand for Reynolds changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Reynolds worldwide fell from 22.2K to 19.2K.
  • Across the 12 months ending September 2026, Reynolds’ estimated Share of Search among plastic wrap brands worldwide increased from 42% to 50.5%.
  • Across the 12 months ending September 2026, Reynolds’ estimated Share of Search among plastic wrap brands worldwide peaked at 50.6% in June 2026 and was lowest at 37.6% in July 2026.
  • Across the 12 months ending September 2026, Reynolds rose from 2nd to 1st among plastic wrap brands worldwide.

How did search popularity change for plastic wrap brands worldwide in September 2026?

  1. In September 2026, Reynolds overtook Glad to become the leader among plastic wrap brands worldwide, with 50.5% estimated Share of Search.

  2. In September 2026, Glad lost estimated Share of Search among plastic wrap brands worldwide, from 45.6% to 41.3%.

  3. In September 2026, Stretch-Tite lost estimated Share of Search among plastic wrap brands worldwide, from 8.8% to 8.2%.

Where does Reynolds compete?

Reynolds is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Food wrap brands4th of 62.2%Show ranking
Aluminium foil brands3rd of 65.6%Show ranking
Baking paper brands2nd of 56%Show ranking
Plastic wrap brands1st of 350.5%Shown above

How is Reynolds measured?

Brandwave collects information about searches that people make online using Reynolds’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • reynolds aluminium
  • reynolds aluminium foil
  • reynolds baking paper
  • reynolds foil
  • reynolds wrap

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How the Brand Demand Index is measured

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