Brandwave

Plastic Wrap brands:Which are searched most?

In September 2026, Reynolds was the most searched among plastic Wrap brands worldwide, with an estimated 110K branded searches and 45.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Reynolds45.6%
  2. Blue36.8%
  3. Bubble9.8%
  4. Uline6.1%
  5. Glad1%
  6. Stretch-Tite0.66%

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Share of SearchLeaderboard

Compare the plastic wrap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among plastic Wrap brands worldwide, by month

Share of Search by month for Reynolds, Blue, Bubble, Uline. The figures are in the table below the chart.

View monthly share of search table
MonthReynoldsBlueBubbleUlineGladStretch-Tite
Oct 202538%37.6%18.2%5.1%0.66%0.45%
Nov 202536.2%42.1%16.5%4%0.63%0.53%
Dec 202536.5%43.9%14.4%4%0.63%0.53%
Jan 202640.4%39.5%15.2%3.6%0.72%0.57%
Feb 202639.4%38.9%16%4.3%0.57%0.86%
Mar 202638.9%38.4%16.1%5.2%0.67%0.67%
Apr 202641.5%34.7%16.9%5.6%0.72%0.6%
May 202643.4%35%14.4%5.8%0.75%0.63%
Jun 202649.8%32.7%10.9%5.5%0.7%0.48%
Jul 202641.7%39.9%11.4%5.6%0.72%0.61%
Aug 202641.9%41.4%9.5%5.6%0.91%0.72%
Sep 202645.6%36.8%9.8%6.1%1%0.66%

This month’s ranking, September 2026

  1. 1.Reynolds

    45.6%

    Held 1st. 110K estimated branded searches, 0% vs prior month. Share +3.7 points.

  2. 2.Blue

    36.8%

    Held 2nd. 88.8K estimated branded searches, -18.2% vs prior month. Share -4.5 points.

  3. 3.Bubble

    9.8%

    Held 3rd. 23.6K estimated branded searches, -5.2% vs prior month. Share +0.3 points.

  4. 4.Uline

    6.1%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share +0.5 points.

  5. 5.Glad

    1%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.Stretch-Tite

    0.66%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among plastic Wrap brands worldwide?

In September 2026, Reynolds was the most searched among plastic Wrap brands worldwide, with an estimated 110K branded searches and 45.6% estimated Share of Search within this set. Blue is in 2nd place, 8.8 percentage points behind at 36.8% Share of Search.

Global plastic Wrap brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Reynolds38% → 45.6%49.8%Jun 202636.2%Nov 20251st
Blue37.6% → 36.8%43.9%Dec 202532.7%Jun 20262nd
Bubble18.2% → 9.8%18.2%Oct 20259.5%Aug 20263rd
Uline5.1% → 6.1%6.1%Sep 20263.6%Jan 20264th
Glad0.66% → 1%1%Sep 20260.57%Feb 20265th
Stretch-Tite0.45% → 0.66%0.86%Feb 20260.45%Oct 20256th

Each finding as a sentence

  • Across the 12 months ending September 2026, Reynolds’ estimated Share of Search among plastic Wrap brands worldwide increased from 38% to 45.6%.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among plastic Wrap brands worldwide decreased from 37.6% to 36.8%.
  • Across the 12 months ending September 2026, Bubble’s estimated Share of Search among plastic Wrap brands worldwide decreased from 18.2% to 9.8%.
  • Across the 12 months ending September 2026, Uline’s estimated Share of Search among plastic Wrap brands worldwide increased from 5.1% to 6.1%.
  • Across the 12 months ending September 2026, Reynolds’ estimated Share of Search among plastic Wrap brands worldwide peaked at 49.8% in June 2026 and was lowest at 36.2% in November 2025.
  • Across the 12 months ending September 2026, Blue’s estimated Share of Search among plastic Wrap brands worldwide peaked at 43.9% in December 2025 and was lowest at 32.7% in June 2026.
  • Across the 12 months ending September 2026, Bubble’s estimated Share of Search among plastic Wrap brands worldwide peaked at 18.2% in October 2025 and was lowest at 9.5% in August 2026.
  • Across the 12 months ending September 2026, Uline’s estimated Share of Search among plastic Wrap brands worldwide peaked at 6.1% in September 2026 and was lowest at 3.6% in January 2026.
  • Across the 12 months ending September 2026, Glad and Stretch-Tite held steady: their estimated Share of Search among plastic Wrap brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for plastic Wrap brands worldwide in September 2026?

  1. In September 2026, Reynolds gained estimated Share of Search among plastic Wrap brands worldwide, from 41.9% to 45.6%.

  2. In September 2026, Uline gained estimated Share of Search among plastic Wrap brands worldwide, from 5.6% to 6.1%.

  3. In September 2026, Blue lost estimated Share of Search among plastic Wrap brands worldwide, from 41.4% to 36.8%.

  4. Estimated monthly branded searches for Glad worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026.

  5. Estimated monthly branded searches for Stretch-Tite worldwide rose 23.1% over 12 measured months, from 1.3K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Bubble worldwide fell 55% over 12 measured months, from 52.5K to 23.6K in September 2026.

How the Brand Demand Index is measured

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