Brandwave

How popular isBubble in search?

In September 2026, there were an estimated 23.6K branded searches for Bubble worldwide which is down 55% over the last 12 months. Bubble holds 0.37% estimated Share of Search among moisturizer brands worldwide and is ranked 8th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. CeraVe30.5%
  2. Cetaphil20.3%
  3. Estée Lauder16.7%
  4. Clinique13.7%
  5. Kiehl's11.2%
  6. Dermalogica5%
  7. Drunk Elephant2.2%
  8. Bubble0.37%
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Where does Bubble compete?

Bubble is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Moisturizer brands8th of 80.37%Shown below
No-code app builders5th of 72.7%Show ranking
No-code and low-code app builders4th of 512.6%Show ranking

Which moisturizer brands compete with Bubble?

Bubble against moisturizer brands worldwide, by month

Share of Search by month for CeraVe, Cetaphil, Estée Lauder, Clinique, Kiehl's, Dermalogica, Drunk Elephant, Bubble. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeCetaphilEstée LauderCliniqueKiehl'sDermalogicaDrunk ElephantBubble
Oct 202530.3%16.6%20.2%13.6%11.2%4.1%3.3%0.67%
Nov 202522.8%15.2%22.8%15.2%15.2%4.6%3.7%0.5%
Dec 202527.4%15%22.5%15%12.3%3.7%3.7%0.5%
Jan 202630.1%20%16.4%13.5%11.1%4.9%3.3%0.67%
Feb 202633.3%18.2%18.2%12.2%10%4.5%3%0.6%
Mar 202629.2%19.5%19.5%13.1%10.7%4.8%2.6%0.53%
Apr 202631.2%20.8%17%14%9.4%4.2%2.8%0.56%
May 202632.6%17.8%17.8%14.7%9.8%4.4%2.4%0.48%
Jun 202634.7%18.9%15.6%12.7%10.4%4.7%2.6%0.42%
Jul 202635.8%19.6%16.1%13.2%8.8%3.9%2.2%0.43%
Aug 202634.7%19%15.6%12.8%10.4%4.7%2.6%0.34%
Sep 202630.5%20.3%16.7%13.7%11.2%5%2.2%0.37%

  1. 1.CeraVe

    30.5%

    Held 1st. 1.5M estimated branded searches, -18% vs prior month. Share -4.2 points.

  2. 2.Cetaphil

    20.3%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Estée Lauder

    16.7%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.Clinique

    13.7%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.Kiehl's

    11.2%

    Held 5th. 550K estimated branded searches, 0% vs prior month. Share +0.8 points.

  6. 6.Dermalogica

    5%

    Held 6th. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Drunk Elephant

    2.2%

    Held 7th. 110K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  8. 8.Bubble

    0.37%

    Held 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bubble and its closest rivals

Every comparison with Bubble

How has branded search demand for Bubble changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bubble worldwide fell from 52.5K to 23.6K.
  • Across the 12 months ending September 2026, Bubble’s estimated Share of Search among moisturizer brands worldwide held steady, from 0.67% to 0.37%.

How did search popularity change for moisturizer brands worldwide in September 2026?

  1. In September 2026, Cetaphil gained estimated Share of Search among moisturizer brands worldwide, from 19% to 20.3%.

  2. In September 2026, Estée Lauder gained estimated Share of Search among moisturizer brands worldwide, from 15.6% to 16.7%.

  3. In September 2026, Clinique gained estimated Share of Search among moisturizer brands worldwide, from 12.8% to 13.7%.

  4. In September 2026, Kiehl's gained estimated Share of Search among moisturizer brands worldwide, from 10.4% to 11.2%.

  5. In September 2026, CeraVe lost estimated Share of Search among moisturizer brands worldwide, from 34.7% to 30.5%.

  6. Estimated monthly branded searches for Bubble worldwide fell 55.3% over 12 measured months, from 40.5K to 18.1K in September 2026.

How is Bubble measured?

Brandwave collects information about searches that people make online using Bubble’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bubble app builder
  • bubble io
  • bubble no code

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How the Brand Demand Index is measured

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