Brandwave

Bubble vs Dermalogica:Which is searched more?

In September 2026, Dermalogica had more branded searches than Bubble among moisturizer brands worldwide. Dermalogica was estimated to have 246K branded searches compared to Bubble’s 18.1K, and held a 5% Share of Search versus Bubble’s 0.37%. These are worldwide searches for English-language branded terms.

Share of Search among moisturizer brands worldwide in September 2026Which is more popular in search, Bubble or Dermalogica?
Bubble0.37%18.1K searches
vs
Dermalogica5%246K searches

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Which is more popular in search, Bubble or Dermalogica?

Compare the moisturizer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bubble and Dermalogica among moisturizer brands worldwide, by month

Share of Search by month for Dermalogica, Bubble. The figures are in the table below the chart.

View monthly share of search table
MonthCeraVeCetaphilEstée LauderCliniqueKiehl'sDermalogicaDrunk ElephantBubble
Oct 202530.3%16.6%20.2%13.6%11.2%4.1%3.3%0.67%
Nov 202522.8%15.2%22.8%15.2%15.2%4.6%3.7%0.5%
Dec 202527.4%15%22.5%15%12.3%3.7%3.7%0.5%
Jan 202630.1%20%16.4%13.5%11.1%4.9%3.3%0.67%
Feb 202633.3%18.2%18.2%12.2%10%4.5%3%0.6%
Mar 202629.2%19.5%19.5%13.1%10.7%4.8%2.6%0.53%
Apr 202631.2%20.8%17%14%9.4%4.2%2.8%0.56%
May 202632.6%17.8%17.8%14.7%9.8%4.4%2.4%0.48%
Jun 202634.7%18.9%15.6%12.7%10.4%4.7%2.6%0.42%
Jul 202635.8%19.6%16.1%13.2%8.8%3.9%2.2%0.43%
Aug 202634.7%19%15.6%12.8%10.4%4.7%2.6%0.34%
Sep 202630.5%20.3%16.7%13.7%11.2%5%2.2%0.37%

How has the Bubble and Dermalogica comparison changed over the last 12 months?

  • Dermalogica was ahead of Bubble in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bubble’s estimated Share of Search among moisturizer brands worldwide moved from 0.67% to 0.37%, and its estimated monthly branded searches moved from 40.5K to 18.1K.
  • Across the 12 months ending September 2026, Dermalogica’s estimated Share of Search among moisturizer brands worldwide moved from 4.1% to 5%, and its estimated monthly branded searches held steady at 246K.

How did search popularity change for moisturizer brands worldwide in September 2026?

  1. Estimated monthly branded searches for Bubble worldwide fell 55.3% over 12 measured months, from 40.5K to 18.1K in September 2026.

Other head-to-heads among moisturizer brands

How each brand is measured

Brandwave collects information about searches that people make online using Bubble’s and Dermalogica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bubble

1 branded search term

  • bubble io

Dermalogica

1 branded search term

  • dermalogica

How the Brand Demand Index is measured

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