Bubble vs Kiehl's:Which is searched more?
In September 2026, Kiehl's had more branded searches than Bubble among moisturizer brands worldwide. Kiehl's was estimated to have 550K branded searches compared to Bubble’s 23.6K, and held an 8.6% Share of Search versus Bubble’s 0.37%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bubble or Kiehl's?
Compare the moisturizer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kiehl's, Bubble. The figures are in the table below the chart.
View monthly share of search table
| Month | Cetaphil | CeraVe | Estée Lauder | Clinique | Kiehl's | Dermalogica | Drunk Elephant | Bubble |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 30.1% | 16.1% | 10.9% | 8.9% | 3.2% | 2.7% | 0.69% |
| Nov 2025 | 24.6% | 24.3% | 18.8% | 12.5% | 12.5% | 3.8% | 3.1% | 0.52% |
| Dec 2025 | 25.8% | 28.3% | 17.8% | 11.9% | 9.8% | 2.9% | 2.9% | 0.52% |
| Jan 2026 | 30.6% | 30.4% | 12.8% | 10.5% | 8.6% | 3.9% | 2.6% | 0.65% |
| Feb 2026 | 29.5% | 32.4% | 14.2% | 9.6% | 7.8% | 3.5% | 2.3% | 0.64% |
| Mar 2026 | 28.2% | 30.2% | 15.7% | 10.6% | 8.7% | 3.9% | 2.1% | 0.59% |
| Apr 2026 | 29.7% | 31.9% | 13.6% | 11.2% | 7.5% | 3.3% | 2.2% | 0.61% |
| May 2026 | 27.8% | 32.6% | 14.2% | 11.7% | 7.8% | 3.5% | 1.9% | 0.52% |
| Jun 2026 | 29.4% | 33.7% | 12.4% | 10.1% | 8.3% | 3.7% | 2% | 0.44% |
| Jul 2026 | 31.5% | 33.9% | 12.4% | 10.2% | 6.8% | 3% | 1.7% | 0.45% |
| Aug 2026 | 30.5% | 33.6% | 12% | 9.9% | 8.1% | 3.6% | 2% | 0.36% |
| Sep 2026 | 32.1% | 29.9% | 12.9% | 10.5% | 8.6% | 3.9% | 1.7% | 0.37% |
How has the Bubble and Kiehl's comparison changed over the last 12 months?
3 findings
- Kiehl's was ahead of Bubble in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bubble’s estimated Share of Search among moisturizer brands worldwide moved from 0.69% to 0.37%, and its estimated monthly branded searches moved from 52.5K to 23.6K.
- Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among moisturizer brands worldwide moved from 8.9% to 8.6%, and its estimated monthly branded searches moved from 673K to 550K.
How did search popularity change for moisturizer brands worldwide in September 2026?
2 changes
In September 2026, Kiehl's gained estimated Share of Search among moisturizer brands worldwide, from 8.1% to 8.6%.
Estimated monthly branded searches for Bubble worldwide fell 55% over 12 measured months, from 52.5K to 23.6K in September 2026.
Other head-to-heads among moisturizer brands
How each brand is measured
Brandwave collects information about searches that people make online using Bubble’s and Kiehl's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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