Glad vs Reynolds:Which is searched more?
In September 2026, Reynolds had more branded searches than Glad among plastic wrap brands worldwide. Reynolds was estimated to have 9.9K branded searches compared to Glad’s 8.1K, and held a 50.5% Share of Search versus Glad’s 41.3%. These are worldwide searches for English-language branded terms.
Follow Glad vs Reynolds and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Glad or Reynolds?
Compare the plastic wrap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reynolds, Glad. The figures are in the table below the chart.
View monthly share of search table
| Month | Reynolds | Glad | Stretch-Tite |
|---|---|---|---|
| Oct 2025 | 42% | 51.3% | 6.7% |
| Nov 2025 | 46.3% | 46.3% | 7.5% |
| Dec 2025 | 46.3% | 46.3% | 7.5% |
| Jan 2026 | 44.8% | 44.8% | 10.5% |
| Feb 2026 | 43.5% | 43.5% | 12.9% |
| Mar 2026 | 49.7% | 40.7% | 9.5% |
| Apr 2026 | 49.7% | 40.5% | 9.8% |
| May 2026 | 49.7% | 40.5% | 9.8% |
| Jun 2026 | 50.6% | 41.3% | 8.1% |
| Jul 2026 | 37.6% | 56.3% | 6.1% |
| Aug 2026 | 45.6% | 45.6% | 8.8% |
| Sep 2026 | 50.5% | 41.3% | 8.2% |
How has the Glad and Reynolds comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Reynolds took it in March 2026, Glad took it in July 2026, Reynolds took it in September 2026.
- Across the 12 months ending September 2026, Glad’s estimated Share of Search among plastic wrap brands worldwide moved from 51.3% to 41.3%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Reynolds’ estimated Share of Search among plastic wrap brands worldwide moved from 42% to 50.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for plastic wrap brands worldwide in September 2026?
2 changes
In September 2026, Reynolds overtook Glad to become the leader among plastic wrap brands worldwide, with 50.5% estimated Share of Search.
In September 2026, Glad lost estimated Share of Search among plastic wrap brands worldwide, from 45.6% to 41.3%.
Other head-to-heads among plastic wrap brands
How each brand is measured
Brandwave collects information about searches that people make online using Glad’s and Reynolds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.