Brandwave

Reynolds vs Stretch-Tite:Which is searched more?

In September 2026, Reynolds had more branded searches than Stretch-Tite among plastic wrap brands worldwide. Reynolds was estimated to have 9.9K branded searches compared to Stretch-Tite’s 1.6K, and held a 50.5% Share of Search versus Stretch-Tite’s 8.2%. These are worldwide searches for English-language branded terms.

Share of Search among plastic wrap brands worldwide in September 2026Which is more popular in search, Reynolds or Stretch-Tite?
Reynolds50.5%9.9K searches
vs
Stretch-Tite8.2%1.6K searches

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Which is more popular in search, Reynolds or Stretch-Tite?

Compare the plastic wrap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Reynolds and Stretch-Tite among plastic wrap brands worldwide, by month

Share of Search by month for Reynolds, Stretch-Tite. The figures are in the table below the chart.

View monthly share of search table
MonthReynoldsGladStretch-Tite
Oct 202542%51.3%6.7%
Nov 202546.3%46.3%7.5%
Dec 202546.3%46.3%7.5%
Jan 202644.8%44.8%10.5%
Feb 202643.5%43.5%12.9%
Mar 202649.7%40.7%9.5%
Apr 202649.7%40.5%9.8%
May 202649.7%40.5%9.8%
Jun 202650.6%41.3%8.1%
Jul 202637.6%56.3%6.1%
Aug 202645.6%45.6%8.8%
Sep 202650.5%41.3%8.2%

How has the Reynolds and Stretch-Tite comparison changed over the last 12 months?

  • Reynolds was ahead of Stretch-Tite in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Reynolds’ estimated Share of Search among plastic wrap brands worldwide moved from 42% to 50.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Stretch-Tite’s estimated Share of Search among plastic wrap brands worldwide moved from 6.7% to 8.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

How did search popularity change for plastic wrap brands worldwide in September 2026?

  1. In September 2026, Reynolds overtook Glad to become the leader among plastic wrap brands worldwide, with 50.5% estimated Share of Search.

  2. In September 2026, Stretch-Tite lost estimated Share of Search among plastic wrap brands worldwide, from 8.8% to 8.2%.

Other head-to-heads among plastic wrap brands

How each brand is measured

Brandwave collects information about searches that people make online using Reynolds’ and Stretch-Tite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reynolds

1 branded search term

  • reynolds wrap

Stretch-Tite

1 branded search term

  • stretch-tite

How the Brand Demand Index is measured

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