Reynolds vs Stretch-Tite:Which is searched more?
In September 2026, Reynolds had more branded searches than Stretch-Tite among plastic wrap brands worldwide. Reynolds was estimated to have 9.9K branded searches compared to Stretch-Tite’s 1.6K, and held a 50.5% Share of Search versus Stretch-Tite’s 8.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Reynolds or Stretch-Tite?
Compare the plastic wrap brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Reynolds, Stretch-Tite. The figures are in the table below the chart.
View monthly share of search table
| Month | Reynolds | Glad | Stretch-Tite |
|---|---|---|---|
| Oct 2025 | 42% | 51.3% | 6.7% |
| Nov 2025 | 46.3% | 46.3% | 7.5% |
| Dec 2025 | 46.3% | 46.3% | 7.5% |
| Jan 2026 | 44.8% | 44.8% | 10.5% |
| Feb 2026 | 43.5% | 43.5% | 12.9% |
| Mar 2026 | 49.7% | 40.7% | 9.5% |
| Apr 2026 | 49.7% | 40.5% | 9.8% |
| May 2026 | 49.7% | 40.5% | 9.8% |
| Jun 2026 | 50.6% | 41.3% | 8.1% |
| Jul 2026 | 37.6% | 56.3% | 6.1% |
| Aug 2026 | 45.6% | 45.6% | 8.8% |
| Sep 2026 | 50.5% | 41.3% | 8.2% |
How has the Reynolds and Stretch-Tite comparison changed over the last 12 months?
3 findings
- Reynolds was ahead of Stretch-Tite in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Reynolds’ estimated Share of Search among plastic wrap brands worldwide moved from 42% to 50.5%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Stretch-Tite’s estimated Share of Search among plastic wrap brands worldwide moved from 6.7% to 8.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for plastic wrap brands worldwide in September 2026?
2 changes

In September 2026, Reynolds overtook Glad to become the leader among plastic wrap brands worldwide, with 50.5% estimated Share of Search.
In September 2026, Stretch-Tite lost estimated Share of Search among plastic wrap brands worldwide, from 8.8% to 8.2%.
Other head-to-heads among plastic wrap brands
How each brand is measured
Brandwave collects information about searches that people make online using Reynolds’ and Stretch-Tite’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Reynolds
1 branded search term
- reynolds wrap
Stretch-Tite
1 branded search term
- stretch-tite

Put your own brand in this comparison
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