Arm and Hammer vs Bob's Red Mill:Which is searched more?
In September 2026, Arm and Hammer had more branded searches than Bob's Red Mill among baking Powder brands worldwide. Arm and Hammer was estimated to have 45.9K branded searches compared to Bob's Red Mill’s 3.6K, and held a 46.4% Share of Search versus Bob's Red Mill’s 3.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arm and Hammer or Bob's Red Mill?
Compare the baking powder brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arm and Hammer, Bob's Red Mill. The figures are in the table below the chart.
View monthly share of search table
| Month | Davis | Arm and Hammer | Bob's Red Mill |
|---|---|---|---|
| Oct 2025 | 61.2% | 38% | 0.83% |
| Nov 2025 | 61.1% | 37.9% | 1% |
| Dec 2025 | 61.1% | 37.9% | 1% |
| Jan 2026 | 55.4% | 43.1% | 1.5% |
| Feb 2026 | 60.7% | 37.7% | 1.6% |
| Mar 2026 | 50.9% | 47.2% | 2% |
| Apr 2026 | 60.8% | 37.7% | 1.6% |
| May 2026 | 55.6% | 42.2% | 2.2% |
| Jun 2026 | 49.7% | 47.3% | 2.9% |
| Jul 2026 | 50.4% | 46.7% | 3% |
| Aug 2026 | 50% | 46.4% | 3.6% |
| Sep 2026 | 50% | 46.4% | 3.6% |
How has the Arm and Hammer and Bob's Red Mill comparison changed over the last 12 months?
3 findings
- Arm and Hammer was ahead of Bob's Red Mill in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among baking Powder brands worldwide moved from 38% to 46.4%, and its estimated monthly branded searches held steady at 45.9K.
- Across the 12 months ending September 2026, Bob's Red Mill’s estimated Share of Search among baking Powder brands worldwide moved from 0.83% to 3.6%, and its estimated monthly branded searches moved from 1K to 3.6K.
How did search popularity change for baking Powder brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 12 measured months, from 1K to 3.6K in September 2026.
Other head-to-heads among baking Powder brands
How each brand is measured
Brandwave collects information about searches that people make online using Arm and Hammer’s and Bob's Red Mill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arm and Hammer
2 branded search terms
- arm and hammer
- arm hammer
Bob's Red Mill
1 branded search term
- bobs red mill
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