Brandwave

How popular isBob's Red Mill in search?

In September 2026, there were an estimated 3.6K branded searches for Bob's Red Mill worldwide which is up 260% over the last 12 months. Bob's Red Mill holds 3.6% estimated Share of Search among baking Powder brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Davis50%
  2. Arm and Hammer46.4%
  3. Bob's Red Mill3.6%
Bob's Red Mill website (opens in a new tab)

Follow Bob's Red Mill and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which baking Powder brands compete with Bob's Red Mill?

Bob's Red Mill against baking Powder brands worldwide, by month

Share of Search by month for Davis, Arm and Hammer, Bob's Red Mill. The figures are in the table below the chart.

View monthly share of search table
MonthDavisArm and HammerBob's Red Mill
Oct 202561.2%38%0.83%
Nov 202561.1%37.9%1%
Dec 202561.1%37.9%1%
Jan 202655.4%43.1%1.5%
Feb 202660.7%37.7%1.6%
Mar 202650.9%47.2%2%
Apr 202660.8%37.7%1.6%
May 202655.6%42.2%2.2%
Jun 202649.7%47.3%2.9%
Jul 202650.4%46.7%3%
Aug 202650%46.4%3.6%
Sep 202650%46.4%3.6%
  1. 1.Davis

    50%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  2. Held 2nd. 45.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bob's Red Mill and its closest rivals

How has branded search demand for Bob's Red Mill changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bob's Red Mill worldwide rose from 1K to 3.6K.
  • Across the 12 months ending September 2026, Bob's Red Mill’s estimated Share of Search among baking Powder brands worldwide increased from 0.83% to 3.6%.
  • Across the 12 months ending September 2026, Bob's Red Mill’s estimated Share of Search among baking Powder brands worldwide peaked at 3.6% in August 2026 and was lowest at 0.83% in October 2025.

How did search popularity change for baking Powder brands worldwide in September 2026?

  1. Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 12 measured months, from 1K to 3.6K in September 2026.

  2. Estimated monthly branded searches for Davis worldwide fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

Where does Bob's Red Mill compete?

Bob's Red Mill is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Lentil brands6th of 60.02%Show ranking
Rolled Oats brands3rd of 30.04%Show ranking
Oat Bran brands4th of 40.62%Show ranking
Bread Flour brands6th of 60.64%Show ranking
Muesli Bars brands5th of 70.65%Show ranking
Flour4th of 60.67%Show ranking
Oats5th of 61.1%Show ranking
Quinoa brands5th of 61.8%Show ranking
Baking Powder brands3rd of 33.6%Shown above

How is Bob's Red Mill measured?

Brandwave collects information about searches that people make online using Bob's Red Mill’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bobs red mill

Do you work for Bob's Red Mill? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Bob's Red Mill your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.