How popular isBob's Red Mill in search?
In September 2026, there were an estimated 3.6K branded searches for Bob's Red Mill worldwide which is up 260% over the last 12 months. Bob's Red Mill holds 0.66% estimated Share of Search among bread flour brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
King Arthur58.3%
Gold Medal37.6%
Pillsbury1.8%
Doves Farm1.6%
Bob's Red Mill0.66%
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Where does Bob's Red Mill compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bread flour brands | 5th of 5 | 0.66% | Shown below |
| Flour | 4th of 6 | 0.67% | Show ranking |
| Oats | 5th of 6 | 1.1% | Show ranking |
| Quinoa brands | 5th of 6 | 1.8% | Show ranking |
| Lentil brands | 4th of 4 | 4.1% | Show ranking |
Which bread flour brands compete with Bob's Red Mill?
Share of Search by month for King Arthur, Gold Medal, Bob's Red Mill. The figures are in the table below the chart.
View monthly share of search table
| Month | King Arthur | Gold Medal | Pillsbury | Doves Farm | Bob's Red Mill |
|---|---|---|---|---|---|
| Oct 2025 | 74.1% | 22.1% | 2.3% | 1.3% | 0.19% |
| Nov 2025 | 78.7% | 17.8% | 1.8% | 1.5% | 0.18% |
| Dec 2025 | 75.7% | 19.9% | 2.4% | 1.8% | 0.2% |
| Jan 2026 | 74.8% | 21.5% | 1.5% | 2% | 0.24% |
| Feb 2026 | 18.1% | 80.9% | 0.44% | 0.46% | 0.09% |
| Mar 2026 | 45.2% | 52.7% | 0.93% | 0.98% | 0.22% |
| Apr 2026 | 54.1% | 42.7% | 1.4% | 1.4% | 0.32% |
| May 2026 | 62.7% | 34.5% | 1.1% | 1.2% | 0.4% |
| Jun 2026 | 62.1% | 34.5% | 1.3% | 1.4% | 0.59% |
| Jul 2026 | 62.2% | 34.6% | 1.3% | 1.2% | 0.59% |
| Aug 2026 | 62.3% | 34.5% | 1.3% | 1.2% | 0.6% |
| Sep 2026 | 58.3% | 37.6% | 1.8% | 1.6% | 0.66% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.3% | 320K | -14.7% | -4 points | |
| 2, held 2nd | 37.6% | 206K | -0.58% | +3.1 points | |
| 3, held 3rd | 1.8% | 9.9K | +22.2% | +0.5 points | |
| 4, held 4th | 1.6% | 9K | +23.3% | +0.4 points | |
| 5, held 5th | 0.66% | 3.6K | 0% | +0.1 points |
58.3%
Held 1st. 320K estimated branded searches, -14.7% vs prior month. Share -4 points.
37.6%
Held 2nd. 206K estimated branded searches, -0.58% vs prior month. Share +3.1 points.
1.8%
Held 3rd. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
1.6%
Held 4th. 9K estimated branded searches, +23.3% vs prior month. Share +0.4 points.
0.66%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between Bob's Red Mill and its closest rivals
Every comparison with Bob's Red Mill
18 comparisons
- Alter Eco vs Bob's Red Mill
- Bob's Red Mill vs East End
- Bob's Red Mill vs Ebro
- Bob's Red Mill vs Flahavan's
- Bob's Red Mill vs McCann's
- Bob's Red Mill vs Merchant Gourmet
- Bob's Red Mill vs Mornflake
- Bob's Red Mill vs Natco
- Bob's Red Mill vs Quaker Oats
- Bob's Red Mill vs Scott's
- Bob's Red Mill vs Wild Planet
- Bob's Red Mill vs Doves Farm
- Bob's Red Mill vs Gold Medal
- Bob's Red Mill vs King Arthur
- Bob's Red Mill vs Pillsbury
- Bob's Red Mill vs Homepride
- Allinson vs Bob's Red Mill
- Ancient Harvest vs Bob's Red Mill
How has branded search demand for Bob's Red Mill changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bob's Red Mill worldwide rose from 1K to 3.6K.
- Across the 12 months ending September 2026, Bob's Red Mill’s estimated Share of Search among bread flour brands worldwide held steady, from 0.19% to 0.66%.
How did search popularity change for bread flour brands worldwide in September 2026?
5 changes
In September 2026, Gold Medal gained estimated Share of Search among bread flour brands worldwide, from 34.5% to 37.6%.
In September 2026, King Arthur lost estimated Share of Search among bread flour brands worldwide, from 62.3% to 58.3%.
Estimated monthly branded searches for Bob's Red Mill worldwide rose 260% over 12 measured months, from 1K to 3.6K in September 2026.
Estimated monthly branded searches for Doves Farm worldwide rose 28.6% over 12 measured months, from 7K to 9K in September 2026.
Estimated monthly branded searches for Pillsbury worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How is Bob's Red Mill measured?
Brandwave collects information about searches that people make online using Bob's Red Mill’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bobs red mill
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