IKEA vs Scotch:Which is searched more?
In September 2026, IKEA had more branded searches than Scotch among lint Roller brands worldwide. IKEA was estimated to have 55.6M branded searches compared to Scotch’s 246K, and held an 83.5% Share of Search versus Scotch’s 0.37%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, IKEA or Scotch?
Compare the lint roller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for IKEA, Scotch. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Jumbo | MINI | Gain | Scotch | Giant | Muji | Huge |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.2% | 13.7% | 1.8% | 0.55% | 0.45% | 0.25% | 0.03% | <0.01% |
| Nov 2025 | 83.2% | 13.7% | 1.8% | 0.55% | 0.45% | 0.2% | 0.03% | <0.01% |
| Dec 2025 | 80.9% | 16.1% | 1.8% | 0.44% | 0.54% | 0.2% | 0.03% | <0.01% |
| Jan 2026 | 85.3% | 11.5% | 1.9% | 0.46% | 0.69% | 0.21% | 0.03% | <0.01% |
| Feb 2026 | 83% | 13.6% | 2.2% | 0.45% | 0.45% | 0.25% | 0.03% | <0.01% |
| Mar 2026 | 80.5% | 16.2% | 2.2% | 0.44% | 0.44% | 0.29% | 0.05% | <0.01% |
| Apr 2026 | 80.4% | 16.2% | 2.2% | 0.43% | 0.43% | 0.36% | 0.04% | <0.01% |
| May 2026 | 80.4% | 16.2% | 2.2% | 0.43% | 0.43% | 0.36% | 0.04% | <0.01% |
| Jun 2026 | 80.5% | 16.2% | 2.2% | 0.44% | 0.44% | 0.29% | 0.03% | <0.01% |
| Jul 2026 | 80.5% | 16.2% | 2.2% | 0.44% | 0.44% | 0.29% | 0.04% | <0.01% |
| Aug 2026 | 83.4% | 13.7% | 1.8% | 0.37% | 0.37% | 0.25% | 0.03% | <0.01% |
| Sep 2026 | 83.5% | 13.7% | 1.8% | 0.37% | 0.37% | 0.2% | 0.03% | <0.01% |
How has the IKEA and Scotch comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Scotch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s estimated Share of Search among lint Roller brands worldwide moved from 83.2% to 83.5%, and its estimated monthly branded searches held steady at 55.6M.
- Across the 12 months ending September 2026, Scotch’s estimated Share of Search among lint Roller brands worldwide moved from 0.45% to 0.37%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for lint Roller brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Scotch worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Other head-to-heads among lint Roller brands
How each brand is measured
Brandwave collects information about searches that people make online using IKEA’s and Scotch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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