How popular isScotch in search?
In September 2026, there were an estimated 246K branded searches for Scotch worldwide which is down 18.3% over the last 12 months. Scotch holds 16.1% estimated Share of Search among glue Dots brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Scotch and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which glue Dots brands compete with Scotch?
Share of Search by month for MINI, Scotch, Bostik. The figures are in the table below the chart.
View monthly share of search table
| Month | MINI | Scotch | Bostik |
|---|---|---|---|
| Oct 2025 | 77.1% | 19% | 3.8% |
| Nov 2025 | 77.1% | 19% | 3.8% |
| Dec 2025 | 74.5% | 22.5% | 3% |
| Jan 2026 | 70.5% | 26% | 3.5% |
| Feb 2026 | 79.9% | 16.1% | 4% |
| Mar 2026 | 79.9% | 16.1% | 4% |
| Apr 2026 | 79.9% | 16.1% | 4% |
| May 2026 | 80.5% | 16.2% | 3.3% |
| Jun 2026 | 80.5% | 16.2% | 3.3% |
| Jul 2026 | 80.5% | 16.2% | 3.3% |
| Aug 2026 | 80.5% | 16.2% | 3.3% |
| Sep 2026 | 79.9% | 16.1% | 4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 79.9% | 1.2M | 0% | -0.6 points | |
| 2, held 2nd | 16.1% | 246K | 0% | -0.1 points | |
| 3, held 3rd | 4% | 60.5K | +22.2% | +0.7 points |
Compare search popularity between Scotch and its closest rivals
Every comparison with Scotch
28 comparisons
- Rexel vs Scotch
- Scotch vs Swordfish
- Scotch vs Unicorn
- Gain vs Scotch
- IKEA vs Scotch
- Jumbo vs Scotch
- MINI vs Scotch
- Orange vs Scotch
- Purple vs Scotch
- Rainbow vs Scotch
- Scotch vs Yellow
- Kraft vs Scotch
- Scotch vs WHSmith
- GBC vs Scotch
- Scotch vs Vileda
- Gorilla Glue vs Scotch
- Giant vs Scotch
- Blue vs Scotch
- Bostik vs Scotch
- Muji vs Scotch
- Fellowes vs Scotch
- Scotch vs Uline
- Scotch vs Strong
- Frog vs Scotch
- AmazonBasics vs Scotch
- Huge vs Scotch
- Box vs Scotch
- Scotch vs Walnut
How has branded search demand for Scotch changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Scotch worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Scotch’s estimated Share of Search among glue Dots brands worldwide decreased from 19% to 16.1%.
- Across the 12 months ending September 2026, Scotch’s estimated Share of Search among glue Dots brands worldwide peaked at 26% in January 2026 and was lowest at 16.1% in February 2026.
How did search popularity change for glue Dots brands worldwide in September 2026?
3 changes
In September 2026, Bostik gained estimated Share of Search among glue Dots brands worldwide, from 3.3% to 4%.
In September 2026, MINI lost estimated Share of Search among glue Dots brands worldwide, from 80.5% to 79.9%.
Estimated monthly branded searches for Scotch worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Where does Scotch compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Lint Roller brands | 5th of 8 | 0.37% | Show ranking |
| Duct Tape brands | 5th of 6 | 2% | Show ranking |
| Masking Tape brands | 4th of 7 | 2.6% | Show ranking |
| Tape Dispenser brands | 4th of 6 | 8.1% | Show ranking |
| Parcel Tape brands | 2nd of 6 | 12.5% | Show ranking |
| Packing Tape brands | 2nd of 5 | 14.5% | Show ranking |
| Glue Dots brands | 2nd of 3 | 16.1% | Shown above |
| Laminator brands | 3rd of 6 | 20.2% | Show ranking |
| Scouring Pads brands | 1st of 4 | 45.9% | Show ranking |
| Double Sided Tape brands | 1st of 3 | 58.4% | Show ranking |
How is Scotch measured?
Brandwave collects information about searches that people make online using Scotch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- scotch
Do you work for Scotch? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Scotch your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.