Brandwave

Box vs Scotch:Which is searched more?

In September 2026, Scotch had more branded searches than Box among tape Dispenser brands worldwide. Scotch was estimated to have 246K branded searches compared to Box’s 1.9K, and held an 8.1% Share of Search versus Box’s 0.06%. These are worldwide searches for English-language branded terms.

Share of Search among tape Dispenser brands worldwide in September 2026Which is more popular in search, Box or Scotch?
Box0.06%1.9K searches
vs
Scotch8.1%246K searches

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Which is more popular in search, Box or Scotch?

Compare the tape dispenser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Box and Scotch among tape Dispenser brands worldwide, by month

Share of Search by month for Scotch, Box. The figures are in the table below the chart.

View monthly share of search table
MonthMINIUnicornPurpleScotchBlueBox
Oct 202539.1%39.1%8.6%9.6%3.5%0.06%
Nov 202537.3%37.3%12.1%9.2%3.9%0.05%
Dec 202538%38%8.4%11.5%4.1%0.05%
Jan 202637%37%8.3%13.6%4%0.06%
Feb 202639.1%39.1%10.4%7.9%3.5%0.06%
Mar 202638.2%38.2%12.4%7.7%3.4%0.08%
Apr 202639.3%39.3%10.4%7.9%3%0.06%
May 202638.5%38.5%12.4%7.8%2.8%0.06%
Jun 202640.1%40.1%8.8%8.1%2.9%0.06%
Jul 202642.9%35.2%9.5%8.7%3.7%0.07%
Aug 202639.1%39.1%10.4%7.9%3.5%0.06%
Sep 202640.1%40.1%8.8%8.1%2.9%0.06%

How has the Box and Scotch comparison changed over the last 12 months?

  • Scotch was ahead of Box in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Box’s estimated Share of Search among tape Dispenser brands worldwide held steady at 0.06%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, Scotch’s estimated Share of Search among tape Dispenser brands worldwide moved from 9.6% to 8.1%, and its estimated monthly branded searches moved from 301K to 246K.

How did search popularity change for tape Dispenser brands worldwide in September 2026?

  1. Estimated monthly branded searches for Scotch worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Other head-to-heads among tape Dispenser brands

How each brand is measured

Brandwave collects information about searches that people make online using Box’s and Scotch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Box

1 branded search term

  • box file sharing

Scotch

1 branded search term

  • scotch

How the Brand Demand Index is measured

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