Kraft vs Marie's:Which is searched more?
In August 2026, Marie's had more branded searches than Kraft among salad dressings worldwide. Marie's was estimated to have 247K branded searches compared to Kraft’s 165K, and held a 47.3% Share of Search versus Kraft’s 31.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kraft or Marie's?
Compare the salad dressings shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Marie's, Kraft. The figures are in the table below the chart.
View monthly share of search table
| Month | Marie's | Kraft |
|---|---|---|
| Oct 2025 | 47.6% | 31.6% |
| Nov 2025 | 45.4% | 36.8% |
| Dec 2025 | 44.5% | 36.1% |
| Jan 2026 | 47.2% | 31.4% |
| Feb 2026 | 48.3% | 32.1% |
| Mar 2026 | 47.6% | 31.7% |
| Apr 2026 | 50.5% | 27.5% |
| May 2026 | 50.5% | 27.5% |
| Jun 2026 | 50.5% | 27.5% |
| Jul 2026 | 49.6% | 27% |
| Aug 2026 | 47.3% | 31.5% |
| Sep 2026 | — | — |
How has the Kraft and Marie's comparison changed over the last 12 months?
3 findings
- Marie's was ahead of Kraft in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kraft’s estimated Share of Search among salad dressings worldwide moved from 31.6% to 31.5%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Marie's’ estimated Share of Search among salad dressings worldwide moved from 47.6% to 47.3%, and its estimated monthly branded searches moved from 248K to 247K.
How did search popularity change for salad dressings worldwide in August 2026?
2 changes
In August 2026, Kraft gained estimated Share of Search among salad dressings worldwide, from 27% to 31.5%.
In August 2026, Marie's lost estimated Share of Search among salad dressings worldwide, from 49.6% to 47.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Kraft’s and Marie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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