Brandwave

Sleepsuit brands:Which are searched most?

In September 2026, Bear was the most searched among sleepsuit brands worldwide, with an estimated 7.5M branded searches and 48.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bear48.2%
  2. Ralph Lauren26.3%
  3. Rainbow17.6%
  4. Yellow7.9%
  5. Bonds0.03%

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Share of SearchLeaderboard

Compare the sleepsuit brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sleepsuit brands worldwide, by month

Share of Search by month for Bear, Ralph Lauren, Rainbow, Yellow. The figures are in the table below the chart.

View monthly share of search table
MonthBearRalph LaurenRainbowYellowBonds
Oct 202540.6%33.1%18.2%8.1%0.04%
Nov 202546.9%31.4%14%7.7%0.04%
Dec 202546.9%31.4%14%7.7%0.03%
Jan 202660.3%22.1%12.1%5.4%0.02%
Feb 202620.1%36.6%29.9%13.3%0.05%
Mar 202618.8%34.3%34.3%12.5%0.06%
Apr 202620.1%36.6%29.9%13.3%0.06%
May 202616%35.5%35.5%12.9%0.06%
Jun 202616%35.5%35.5%12.9%0.06%
Jul 202616%35.5%35.5%12.9%0.06%
Aug 202624.1%35.8%29.3%10.7%0.05%
Sep 202648.2%26.3%17.6%7.9%0.03%

This month’s ranking, September 2026

  1. 1.Bear

    48.2%

    Moved from 3rd to 1st. 7.5M estimated branded searches, +172% vs prior month. Share +24.1 points.

  2. 2.Ralph Lauren

    26.3%

    Moved from 1st to 2nd. 4.1M estimated branded searches, 0% vs prior month. Share -9.5 points.

  3. 3.Rainbow

    17.6%

    Moved from 2nd to 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -11.7 points.

  4. 4.Yellow

    7.9%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share -2.8 points.

  5. 5.Bonds

    0.03%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among sleepsuit brands worldwide?

In September 2026, Bear was the most searched among sleepsuit brands worldwide, with an estimated 7.5M branded searches and 48.2% estimated Share of Search within this set. Ralph Lauren is in 2nd place, 21.8 percentage points behind at 26.3% Share of Search.

Global sleepsuit brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Bear40.6% → 48.2%60.3%Jan 202616%May 20261st
Ralph Lauren33.1% → 26.3%36.6%Apr 202622.1%Jan 20262nd
Rainbow18.2% → 17.6%35.5%May 202612.1%Jan 20263rd
Yellow8.1% → 7.9%13.3%Apr 20265.4%Jan 20264th
Bonds0.04% → 0.03%0.06%Apr 20260.02%Jan 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Bear’s estimated Share of Search among sleepsuit brands worldwide increased from 40.6% to 48.2%.
  • Across the 12 months ending September 2026, Ralph Lauren’s estimated Share of Search among sleepsuit brands worldwide decreased from 33.1% to 26.3%.
  • Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among sleepsuit brands worldwide decreased from 18.2% to 17.6%.
  • Across the 12 months ending September 2026, Bear’s estimated Share of Search among sleepsuit brands worldwide peaked at 60.3% in January 2026 and was lowest at 16% in May 2026.
  • Across the 12 months ending September 2026, Ralph Lauren’s estimated Share of Search among sleepsuit brands worldwide peaked at 36.6% in April 2026 and was lowest at 22.1% in January 2026.
  • Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among sleepsuit brands worldwide peaked at 35.5% in May 2026 and was lowest at 12.1% in January 2026.
  • Across the 12 months ending September 2026, Yellow’s estimated Share of Search among sleepsuit brands worldwide peaked at 13.3% in April 2026 and was lowest at 5.4% in January 2026.
  • Across the 12 months ending September 2026, Yellow and Bonds held steady: their estimated Share of Search among sleepsuit brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for sleepsuit brands worldwide in September 2026?

  1. In September 2026, Bear overtook Ralph Lauren and Rainbow to become the leader among sleepsuit brands worldwide, with 48.2% estimated Share of Search.

  2. In September 2026, Rainbow lost estimated Share of Search among sleepsuit brands worldwide, from 29.3% to 17.6%.

  3. In September 2026, Ralph Lauren lost estimated Share of Search among sleepsuit brands worldwide, from 35.8% to 26.3%.

  4. In September 2026, Yellow lost estimated Share of Search among sleepsuit brands worldwide, from 10.7% to 7.9%.

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