Brandwave

How popular isBonds in search?

In September 2026, there were an estimated 5.4K branded searches for Bonds worldwide which held steady over the last 12 months. Bonds holds 0.03% estimated Share of Search among sleepsuit brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bear48.2%
  2. Ralph Lauren26.3%
  3. Rainbow17.6%
  4. Yellow7.9%
  5. Bonds0.03%
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Which sleepsuit brands compete with Bonds?

Bonds against sleepsuit brands worldwide, by month

Share of Search by month for Bear, Ralph Lauren, Rainbow, Yellow, Bonds. The figures are in the table below the chart.

View monthly share of search table
MonthBearRalph LaurenRainbowYellowBonds
Oct 202540.6%33.1%18.2%8.1%0.04%
Nov 202546.9%31.4%14%7.7%0.04%
Dec 202546.9%31.4%14%7.7%0.03%
Jan 202660.3%22.1%12.1%5.4%0.02%
Feb 202620.1%36.6%29.9%13.3%0.05%
Mar 202618.8%34.3%34.3%12.5%0.06%
Apr 202620.1%36.6%29.9%13.3%0.06%
May 202616%35.5%35.5%12.9%0.06%
Jun 202616%35.5%35.5%12.9%0.06%
Jul 202616%35.5%35.5%12.9%0.06%
Aug 202624.1%35.8%29.3%10.7%0.05%
Sep 202648.2%26.3%17.6%7.9%0.03%

  1. 1.Bear

    48.2%

    Moved from 3rd to 1st. 7.5M estimated branded searches, +172% vs prior month. Share +24.1 points.

  2. 2.Ralph Lauren

    26.3%

    Moved from 1st to 2nd. 4.1M estimated branded searches, 0% vs prior month. Share -9.5 points.

  3. 3.Rainbow

    17.6%

    Moved from 2nd to 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -11.7 points.

  4. 4.Yellow

    7.9%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share -2.8 points.

  5. 5.Bonds

    0.03%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Bonds and its closest rivals

Every comparison with Bonds

How has branded search demand for Bonds changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bonds worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, Bonds’ estimated Share of Search among sleepsuit brands worldwide held steady, from 0.04% to 0.03%.

How did search popularity change for sleepsuit brands worldwide in September 2026?

  1. In September 2026, Bear overtook Ralph Lauren and Rainbow to become the leader among sleepsuit brands worldwide, with 48.2% estimated Share of Search.

  2. In September 2026, Rainbow lost estimated Share of Search among sleepsuit brands worldwide, from 29.3% to 17.6%.

  3. In September 2026, Ralph Lauren lost estimated Share of Search among sleepsuit brands worldwide, from 35.8% to 26.3%.

  4. In September 2026, Yellow lost estimated Share of Search among sleepsuit brands worldwide, from 10.7% to 7.9%.

Where does Bonds compete?

Bonds is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sleepsuit brands5th of 50.03%Shown above
Lingerie brands4th of 50.14%Show ranking
Underwear brands4th of 50.15%Show ranking
Baby clothing brands4th of 50.17%Show ranking
Men's underwear brands4th of 52.1%Show ranking

How is Bonds measured?

Brandwave collects information about searches that people make online using Bonds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bonds nz

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How the Brand Demand Index is measured

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