Brandwave

How popular isBonds in search?

In September 2026, there were an estimated 5.4K branded searches for Bonds worldwide which held steady over the last 12 months. Bonds holds 1.3% estimated Share of Search among lingerie brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honey Birdette59%
  2. Victoria's Secret39.6%
  3. Bonds1.3%
  4. Jockey0.17%
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Which lingerie brands compete with Bonds?

Bonds against lingerie brands worldwide, by month

Share of Search by month for Honey Birdette, Victoria's Secret, Bonds. The figures are in the table below the chart.

View monthly share of search table
MonthHoney BirdetteVictoria's SecretBondsJockey
Oct 202563.8%35%1.1%0.13%
Nov 202558.9%39.4%1.6%0.12%
Dec 202563.8%35%1.1%0.1%
Jan 202663.6%34.9%1.4%0.12%
Feb 202663.8%35%1.1%0.08%
Mar 202663.6%34.9%1.4%0.1%
Apr 202654.1%44.4%1.5%0.1%
May 202659%39.6%1.3%0.12%
Jun 202659%39.6%1.3%0.14%
Jul 202659%39.6%1.3%0.12%
Aug 202659%39.6%1.3%0.12%
Sep 202659%39.6%1.3%0.17%

  1. 1.Honey Birdette

    59%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Victoria's Secret

    39.6%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Bonds

    1.3%

    Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Jockey

    0.17%

    Held 4th. 720 estimated branded searches, +50% vs prior month. Share +0.1 points.

Compare search popularity between Bonds and its closest rivals

Every comparison with Bonds

How has branded search demand for Bonds changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bonds worldwide held steady at 5.4K.
  • Across the 12 months ending September 2026, Bonds’ estimated Share of Search among lingerie brands worldwide held steady, from 1.1% to 1.3%.

How did search popularity change for lingerie brands worldwide in September 2026?

  1. Estimated monthly branded searches for Jockey worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

  2. Estimated monthly branded searches for Honey Birdette worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

Where does Bonds compete?

Bonds is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Underwear brands4th of 50.15%Show ranking
Baby clothing brands4th of 50.17%Show ranking
Lingerie brands3rd of 41.3%Shown above
Men's underwear brands4th of 52.1%Show ranking

How is Bonds measured?

Brandwave collects information about searches that people make online using Bonds’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bonds nz

Do you work for Bonds? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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