Bonds vs Jockey:Which is searched more?
In September 2026, Jockey had more branded searches than Bonds among lingerie brands worldwide. Jockey was estimated to have 246K branded searches compared to Bonds’ 18.1K, and held a 36.4% Share of Search versus Bonds’ 2.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bonds or Jockey?
Compare the lingerie and underwear brands people buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jockey, Bonds. The figures are in the table below the chart.
View monthly share of search table
| Month | Honey Birdette | Jockey | Victoria's Secret | Bonds |
|---|---|---|---|---|
| Oct 2025 | 43.7% | 29.2% | 23.9% | 3.2% |
| Nov 2025 | 41.5% | 27.7% | 27.7% | 3.1% |
| Dec 2025 | 43.7% | 29.2% | 23.9% | 3.2% |
| Jan 2026 | 41% | 33.5% | 22.5% | 3% |
| Feb 2026 | 43.9% | 29.4% | 24.1% | 2.6% |
| Mar 2026 | 41.2% | 33.7% | 22.6% | 2.5% |
| Apr 2026 | 34.5% | 34.5% | 28.4% | 2.5% |
| May 2026 | 36.6% | 36.6% | 24.6% | 2.2% |
| Jun 2026 | 36.6% | 36.6% | 24.6% | 2.2% |
| Jul 2026 | 36.6% | 36.6% | 24.6% | 2.2% |
| Aug 2026 | 36.4% | 36.4% | 24.4% | 2.7% |
| Sep 2026 | 36.4% | 36.4% | 24.4% | 2.7% |
How has the Bonds and Jockey comparison changed over the last 12 months?
3 findings
- Jockey was ahead of Bonds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonds’ estimated Share of Search among lingerie brands worldwide moved from 3.2% to 2.7%, and its estimated monthly branded searches moved from 22.2K to 18.1K.
- Across the 12 months ending September 2026, Jockey’s estimated Share of Search among lingerie brands worldwide moved from 29.2% to 36.4%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for lingerie brands worldwide in September 2026?
2 changes
Other head-to-heads among lingerie brands
How each brand is measured
Brandwave collects information about searches that people make online using Bonds’ and Jockey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.