Honey Birdette vs Victoria's Secret:Which is searched more?
In September 2026, Honey Birdette had more branded searches than Victoria's Secret among lingerie brands worldwide. Honey Birdette was estimated to have 246K branded searches compared to Victoria's Secret’s 165K, and held a 36.4% Share of Search versus Victoria's Secret’s 24.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Honey Birdette or Victoria's Secret?
Compare the lingerie and underwear brands people buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Honey Birdette, Victoria's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Honey Birdette | Jockey | Victoria's Secret | Bonds |
|---|---|---|---|---|
| Oct 2025 | 43.7% | 29.2% | 23.9% | 3.2% |
| Nov 2025 | 41.5% | 27.7% | 27.7% | 3.1% |
| Dec 2025 | 43.7% | 29.2% | 23.9% | 3.2% |
| Jan 2026 | 41% | 33.5% | 22.5% | 3% |
| Feb 2026 | 43.9% | 29.4% | 24.1% | 2.6% |
| Mar 2026 | 41.2% | 33.7% | 22.6% | 2.5% |
| Apr 2026 | 34.5% | 34.5% | 28.4% | 2.5% |
| May 2026 | 36.6% | 36.6% | 24.6% | 2.2% |
| Jun 2026 | 36.6% | 36.6% | 24.6% | 2.2% |
| Jul 2026 | 36.6% | 36.6% | 24.6% | 2.2% |
| Aug 2026 | 36.4% | 36.4% | 24.4% | 2.7% |
| Sep 2026 | 36.4% | 36.4% | 24.4% | 2.7% |
How has the Honey Birdette and Victoria's Secret comparison changed over the last 12 months?
3 findings
- Honey Birdette was ahead of Victoria's Secret in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honey Birdette’s estimated Share of Search among lingerie brands worldwide moved from 43.7% to 36.4%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Victoria's Secret’s estimated Share of Search among lingerie brands worldwide moved from 23.9% to 24.4%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for lingerie brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Honey Birdette worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Other head-to-heads among lingerie brands
How each brand is measured
Brandwave collects information about searches that people make online using Honey Birdette’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honey Birdette
1 branded search term
- honey birdette
Victoria's Secret
1 branded search term
- victorias secret
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.