Jockey vs Victoria's Secret:Which is searched more?
In September 2026, Jockey had more branded searches than Victoria's Secret among lingerie brands worldwide. Jockey was estimated to have 246K branded searches compared to Victoria's Secret’s 165K, and held a 36.4% Share of Search versus Victoria's Secret’s 24.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jockey or Victoria's Secret?
Compare the lingerie and underwear brands people buy bras and briefs from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jockey, Victoria's Secret. The figures are in the table below the chart.
View monthly share of search table
| Month | Honey Birdette | Jockey | Victoria's Secret | Bonds |
|---|---|---|---|---|
| Oct 2025 | 43.7% | 29.2% | 23.9% | 3.2% |
| Nov 2025 | 41.5% | 27.7% | 27.7% | 3.1% |
| Dec 2025 | 43.7% | 29.2% | 23.9% | 3.2% |
| Jan 2026 | 41% | 33.5% | 22.5% | 3% |
| Feb 2026 | 43.9% | 29.4% | 24.1% | 2.6% |
| Mar 2026 | 41.2% | 33.7% | 22.6% | 2.5% |
| Apr 2026 | 34.5% | 34.5% | 28.4% | 2.5% |
| May 2026 | 36.6% | 36.6% | 24.6% | 2.2% |
| Jun 2026 | 36.6% | 36.6% | 24.6% | 2.2% |
| Jul 2026 | 36.6% | 36.6% | 24.6% | 2.2% |
| Aug 2026 | 36.4% | 36.4% | 24.4% | 2.7% |
| Sep 2026 | 36.4% | 36.4% | 24.4% | 2.7% |
How has the Jockey and Victoria's Secret comparison changed over the last 12 months?
3 findings
- Jockey was ahead of Victoria's Secret in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jockey’s estimated Share of Search among lingerie brands worldwide moved from 29.2% to 36.4%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 12 months ending September 2026, Victoria's Secret’s estimated Share of Search among lingerie brands worldwide moved from 23.9% to 24.4%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for lingerie brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Jockey worldwide rose 22.4% over 12 measured months, from 201K to 246K in September 2026.
Other head-to-heads among lingerie brands
How each brand is measured
Brandwave collects information about searches that people make online using Jockey’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jockey
1 branded search term
- jockey underwear
Victoria's Secret
1 branded search term
- victorias secret
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.