Brandwave

How popular isRainbow in search?

In September 2026, there were an estimated 2.7M branded searches for Rainbow worldwide which held steady over the last 12 months. Rainbow holds 17.6% estimated Share of Search among sleepsuit brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Bear48.2%
  2. Ralph Lauren26.3%
  3. Rainbow17.6%
  4. Yellow7.9%
  5. Bonds0.03%
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Which sleepsuit brands compete with Rainbow?

Rainbow against sleepsuit brands worldwide, by month

Share of Search by month for Bear, Ralph Lauren, Rainbow, Yellow. The figures are in the table below the chart.

View monthly share of search table
MonthBearRalph LaurenRainbowYellowBonds
Oct 202540.6%33.1%18.2%8.1%0.04%
Nov 202546.9%31.4%14%7.7%0.04%
Dec 202546.9%31.4%14%7.7%0.03%
Jan 202660.3%22.1%12.1%5.4%0.02%
Feb 202620.1%36.6%29.9%13.3%0.05%
Mar 202618.8%34.3%34.3%12.5%0.06%
Apr 202620.1%36.6%29.9%13.3%0.06%
May 202616%35.5%35.5%12.9%0.06%
Jun 202616%35.5%35.5%12.9%0.06%
Jul 202616%35.5%35.5%12.9%0.06%
Aug 202624.1%35.8%29.3%10.7%0.05%
Sep 202648.2%26.3%17.6%7.9%0.03%

  1. 1.Bear

    48.2%

    Moved from 3rd to 1st. 7.5M estimated branded searches, +172% vs prior month. Share +24.1 points.

  2. 2.Ralph Lauren

    26.3%

    Moved from 1st to 2nd. 4.1M estimated branded searches, 0% vs prior month. Share -9.5 points.

  3. 3.Rainbow

    17.6%

    Moved from 2nd to 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -11.7 points.

  4. 4.Yellow

    7.9%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share -2.8 points.

  5. 5.Bonds

    0.03%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rainbow and its closest rivals

Every comparison with Rainbow

How has branded search demand for Rainbow changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rainbow worldwide held steady at 2.7M.
  • Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among sleepsuit brands worldwide decreased from 18.2% to 17.6%.
  • Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among sleepsuit brands worldwide peaked at 35.5% in May 2026 and was lowest at 12.1% in January 2026.

How did search popularity change for sleepsuit brands worldwide in September 2026?

  1. In September 2026, Bear overtook Ralph Lauren and Rainbow to become the leader among sleepsuit brands worldwide, with 48.2% estimated Share of Search.

  2. In September 2026, Rainbow lost estimated Share of Search among sleepsuit brands worldwide, from 29.3% to 17.6%.

  3. In September 2026, Ralph Lauren lost estimated Share of Search among sleepsuit brands worldwide, from 35.8% to 26.3%.

  4. In September 2026, Yellow lost estimated Share of Search among sleepsuit brands worldwide, from 10.7% to 7.9%.

Where does Rainbow compete?

Rainbow is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wheel Spinner brands3rd of 30.49%Show ranking
Sweat Bands brands4th of 74.8%Show ranking
Tie Dye Shirt brands4th of 77.1%Show ranking
Stress Ball brands3rd of 814.8%Show ranking
Money Box brands2nd of 515.2%Show ranking
Washi Tape brands2nd of 616%Show ranking
Sleepsuit brands3rd of 517.6%Shown above
Frisbee brands3rd of 818.5%Show ranking
Vacuum Repairs2nd of 819.2%Show ranking
Lapel Pin brands3rd of 321.4%Show ranking
Lycra Fabric brands2nd of 721.9%Show ranking
Duct Tape brands2nd of 622.7%Show ranking
Beach Umbrella brands2nd of 623.5%Show ranking
Roller Skates brands2nd of 524.8%Show ranking
Bandage Scissors brands1st of 458%Show ranking
Lolly brands1st of 562.4%Show ranking
Balloon Arch brands1st of 473%Show ranking
Bead Bracelet brands1st of 575.2%Show ranking
Gait Belt brands1st of 388.4%Show ranking
Hot Stamping brands1st of 391.5%Show ranking

How is Rainbow measured?

Brandwave collects information about searches that people make online using Rainbow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rainbow

Do you work for Rainbow? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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