Plaid vs Rainbow:Which is searched more?
In September 2026, Rainbow had more branded searches than Plaid among washi Tape brands worldwide. Rainbow was estimated to have 2.7M branded searches compared to Plaid’s 450K, and held a 16% Share of Search versus Plaid’s 2.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Plaid or Rainbow?
Compare the washi tape brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rainbow, Plaid. The figures are in the table below the chart.
View monthly share of search table
| Month | Disney+ | Rainbow | Plaid | Purple | Blue | Pastel |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.3% | 13.6% | 2.2% | 1.3% | 0.54% | <0.01% |
| Nov 2025 | 80.8% | 13.3% | 3.3% | 1.9% | 0.62% | <0.01% |
| Dec 2025 | 81.8% | 13.5% | 2.7% | 1.3% | 0.65% | <0.01% |
| Jan 2026 | 82.2% | 13.6% | 2.2% | 1.4% | 0.65% | <0.01% |
| Feb 2026 | 79.3% | 16% | 2.1% | 1.9% | 0.63% | <0.01% |
| Mar 2026 | 79.7% | 16.1% | 1.8% | 1.9% | 0.52% | <0.01% |
| Apr 2026 | 79.4% | 16% | 2.1% | 1.9% | 0.54% | <0.01% |
| May 2026 | 76.4% | 18.8% | 2.1% | 2.2% | 0.5% | <0.01% |
| Jun 2026 | 76.9% | 19% | 2.1% | 1.5% | 0.5% | <0.01% |
| Jul 2026 | 76.9% | 18.9% | 2.1% | 1.5% | 0.6% | <0.01% |
| Aug 2026 | 79.7% | 16.1% | 2.2% | 1.6% | 0.52% | <0.01% |
| Sep 2026 | 79.3% | 16% | 2.6% | 1.6% | 0.52% | <0.01% |
How has the Plaid and Rainbow comparison changed over the last 12 months?
3 findings
- Rainbow was ahead of Plaid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Plaid’s estimated Share of Search among washi Tape brands worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 450K.
- Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among washi Tape brands worldwide moved from 13.6% to 16%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for washi Tape brands worldwide in September 2026?
1 change
Rainbow’s estimated Share of Search among washi Tape brands worldwide has lost ground for 3 months in a row, from 19% to 16% in September 2026.
Other head-to-heads among washi Tape brands
How each brand is measured
Brandwave collects information about searches that people make online using Plaid’s and Rainbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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