Rainbow vs Strong:Which is searched more?
In September 2026, Rainbow had more branded searches than Strong among beach Umbrella brands worldwide. Rainbow was estimated to have 2.7M branded searches compared to Strong’s 9.9K, and held a 23.5% Share of Search versus Strong’s 0.08%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rainbow or Strong?
Compare the beach umbrella brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rainbow, Strong. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Rainbow | MINI | Square | Blue | Strong |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 20.5% | 9.1% | 0.71% | 0.81% | 0.09% |
| Nov 2025 | 68.7% | 20.5% | 9.1% | 0.67% | 0.96% | 0.07% |
| Dec 2025 | 68.7% | 20.5% | 9.1% | 0.61% | 0.99% | 0.09% |
| Jan 2026 | 68.6% | 20.5% | 9.1% | 0.76% | 0.99% | 0.14% |
| Feb 2026 | 64.2% | 23.4% | 10.4% | 0.97% | 0.93% | 0.1% |
| Mar 2026 | 65.5% | 23.9% | 8.7% | 1% | 0.78% | 0.09% |
| Apr 2026 | 64.1% | 23.4% | 10.4% | 1.3% | 0.79% | 0.1% |
| May 2026 | 60.8% | 27.1% | 9.9% | 1.5% | 0.72% | 0.08% |
| Jun 2026 | 60.7% | 27.1% | 9.9% | 1.5% | 0.72% | 0.08% |
| Jul 2026 | 60.8% | 27.1% | 9.9% | 1.3% | 0.85% | 0.08% |
| Aug 2026 | 60.9% | 27.2% | 9.9% | 1.1% | 0.88% | 0.08% |
| Sep 2026 | 64.4% | 23.5% | 10.4% | 0.87% | 0.76% | 0.08% |
How has the Rainbow and Strong comparison changed over the last 12 months?
3 findings
- Rainbow was ahead of Strong in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among beach Umbrella brands worldwide moved from 20.5% to 23.5%, and its estimated monthly branded searches held steady at 2.7M.
- Across the 12 months ending September 2026, Strong’s estimated Share of Search among beach Umbrella brands worldwide moved from 0.09% to 0.08%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for beach Umbrella brands worldwide in September 2026?
2 changes
In September 2026, Rainbow lost estimated Share of Search among beach Umbrella brands worldwide, from 27.2% to 23.5%.
Estimated monthly branded searches for Strong worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Other head-to-heads among beach Umbrella brands
How each brand is measured
Brandwave collects information about searches that people make online using Rainbow’s and Strong’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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