Brandwave

How popular isRainbow in search?

In September 2026, there were an estimated 2.7M branded searches for Rainbow worldwide which held steady over the last 12 months. Rainbow holds 23.5% estimated Share of Search among beach Umbrella brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Orange64.4%
  2. Rainbow23.5%
  3. MINI10.4%
  4. Square0.87%
  5. Blue0.76%
  6. Strong0.08%
Rainbow website (opens in a new tab)

Follow Rainbow and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which beach Umbrella brands compete with Rainbow?

Rainbow against beach Umbrella brands worldwide, by month

Share of Search by month for Orange, Rainbow, MINI. The figures are in the table below the chart.

View monthly share of search table
MonthOrangeRainbowMINISquareBlueStrong
Oct 202568.7%20.5%9.1%0.71%0.81%0.09%
Nov 202568.7%20.5%9.1%0.67%0.96%0.07%
Dec 202568.7%20.5%9.1%0.61%0.99%0.09%
Jan 202668.6%20.5%9.1%0.76%0.99%0.14%
Feb 202664.2%23.4%10.4%0.97%0.93%0.1%
Mar 202665.5%23.9%8.7%1%0.78%0.09%
Apr 202664.1%23.4%10.4%1.3%0.79%0.1%
May 202660.8%27.1%9.9%1.5%0.72%0.08%
Jun 202660.7%27.1%9.9%1.5%0.72%0.08%
Jul 202660.8%27.1%9.9%1.3%0.85%0.08%
Aug 202660.9%27.2%9.9%1.1%0.88%0.08%
Sep 202664.4%23.5%10.4%0.87%0.76%0.08%

  1. 1.Orange

    64.4%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share +3.4 points.

  2. 2.Rainbow

    23.5%

    Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -3.7 points.

  3. 3.MINI

    10.4%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Square

    0.87%

    Held 4th. 102K estimated branded searches, -23.6% vs prior month. Share -0.2 points.

  5. 5.Blue

    0.76%

    Held 5th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Strong

    0.08%

    Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Rainbow and its closest rivals

Every comparison with Rainbow

How has branded search demand for Rainbow changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rainbow worldwide held steady at 2.7M.
  • Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among beach Umbrella brands worldwide increased from 20.5% to 23.5%.
  • Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among beach Umbrella brands worldwide peaked at 27.2% in August 2026 and was lowest at 20.5% in January 2026.

How did search popularity change for beach Umbrella brands worldwide in September 2026?

  1. In September 2026, Orange gained estimated Share of Search among beach Umbrella brands worldwide, from 60.9% to 64.4%.

  2. In September 2026, MINI gained estimated Share of Search among beach Umbrella brands worldwide, from 9.9% to 10.4%.

  3. In September 2026, Rainbow lost estimated Share of Search among beach Umbrella brands worldwide, from 27.2% to 23.5%.

  4. Square’s estimated Share of Search among beach Umbrella brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.87% in September 2026.

  5. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

  6. Estimated monthly branded searches for Strong worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

Where does Rainbow compete?

Rainbow is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Wheel Spinner brands3rd of 30.49%Show ranking
Sweat Bands brands4th of 74.8%Show ranking
Tie Dye Shirt brands4th of 77.1%Show ranking
Stress Ball brands3rd of 814.8%Show ranking
Money Box brands2nd of 515.2%Show ranking
Washi Tape brands2nd of 616%Show ranking
Sleepsuit brands3rd of 517.6%Show ranking
Frisbee brands3rd of 818.5%Show ranking
Vacuum Repairs2nd of 819.2%Show ranking
Lapel Pin brands3rd of 321.4%Show ranking
Lycra Fabric brands2nd of 721.9%Show ranking
Duct Tape brands2nd of 622.7%Show ranking
Vacuum Accessories brands2nd of 522.9%Show ranking
Beach Umbrella brands2nd of 623.5%Shown above
Roller Skates brands2nd of 524.8%Show ranking
Bandage Scissors brands1st of 458%Show ranking
Lolly brands1st of 562.4%Show ranking
Balloon Arch brands1st of 473%Show ranking
Bead Bracelet brands1st of 575.2%Show ranking
Gait Belt brands1st of 388.4%Show ranking
Hot Stamping brands1st of 391.5%Show ranking

How is Rainbow measured?

Brandwave collects information about searches that people make online using Rainbow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rainbow

Do you work for Rainbow? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Rainbow your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free