Innova vs Rainbow:Which is searched more?
In September 2026, Rainbow had more branded searches than Innova among frisbee brands worldwide. Rainbow was estimated to have 2.7M branded searches compared to Innova’s 368K, and held an 18.5% Share of Search versus Innova’s 2.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Innova or Rainbow?
Compare the frisbee brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rainbow, Innova. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Patagonia | Rainbow | MINI | Innova | Giant | Blue | Glow |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 22.9% | 15.3% | 6.8% | 2.1% | 0.92% | 0.61% | <0.01% |
| Nov 2025 | 48.9% | 26.6% | 14.6% | 6.5% | 2% | 0.72% | 0.68% | <0.01% |
| Dec 2025 | 51.4% | 22.9% | 15.3% | 6.8% | 2.1% | 0.76% | 0.74% | <0.01% |
| Jan 2026 | 51.4% | 22.9% | 15.3% | 6.8% | 2.1% | 0.76% | 0.74% | <0.01% |
| Feb 2026 | 48.7% | 21.7% | 17.7% | 7.9% | 2.4% | 0.87% | 0.7% | <0.01% |
| Mar 2026 | 51.7% | 18.9% | 18.9% | 6.9% | 2.1% | 0.93% | 0.61% | <0.01% |
| Apr 2026 | 50.5% | 18.4% | 18.4% | 8.2% | 2.5% | 1.4% | 0.62% | 0.01% |
| May 2026 | 48.5% | 17.7% | 21.6% | 7.9% | 2.4% | 1.3% | 0.57% | 0.01% |
| Jun 2026 | 48.6% | 17.7% | 21.7% | 7.9% | 2.4% | 1.1% | 0.57% | 0.02% |
| Jul 2026 | 48.6% | 17.7% | 21.7% | 7.9% | 2.4% | 1.1% | 0.68% | 0.02% |
| Aug 2026 | 48.6% | 17.7% | 21.7% | 7.9% | 2.4% | 1.1% | 0.7% | 0.02% |
| Sep 2026 | 50.7% | 18.5% | 18.5% | 8.2% | 2.5% | 0.91% | 0.6% | 0.02% |
How has the Innova and Rainbow comparison changed over the last 12 months?
3 findings
- Rainbow was ahead of Innova in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Innova’s estimated Share of Search among frisbee brands worldwide moved from 2.1% to 2.5%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among frisbee brands worldwide moved from 15.3% to 18.5%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for frisbee brands worldwide in September 2026?
2 changes
In September 2026, Patagonia overtook Rainbow to rank 2nd among frisbee brands worldwide, with 18.5% estimated Share of Search.
In September 2026, Rainbow lost estimated Share of Search among frisbee brands worldwide, from 21.7% to 18.5%.
Other head-to-heads among frisbee brands
How each brand is measured
Brandwave collects information about searches that people make online using Innova’s and Rainbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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