Brandwave

Patagonia vs Rainbow:Which is searched more?

In September 2026, Patagonia and Rainbow were level on Share of Search among frisbee brands worldwide, with an estimated 2.7M branded searches each, at 18.5% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among frisbee brands worldwide in September 2026Which is more popular in search, Patagonia or Rainbow?
Patagonia18.5%2.7M searches
vs
Rainbow18.5%2.7M searches

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Which is more popular in search, Patagonia or Rainbow?

Compare the frisbee brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Patagonia and Rainbow among frisbee brands worldwide, by month

Share of Search by month for Patagonia, Rainbow. The figures are in the table below the chart.

View monthly share of search table
MonthOrangePatagoniaRainbowMINIInnovaGiantBlueGlow
Oct 202551.3%22.9%15.3%6.8%2.1%0.92%0.61%<0.01%
Nov 202548.9%26.6%14.6%6.5%2%0.72%0.68%<0.01%
Dec 202551.4%22.9%15.3%6.8%2.1%0.76%0.74%<0.01%
Jan 202651.4%22.9%15.3%6.8%2.1%0.76%0.74%<0.01%
Feb 202648.7%21.7%17.7%7.9%2.4%0.87%0.7%<0.01%
Mar 202651.7%18.9%18.9%6.9%2.1%0.93%0.61%<0.01%
Apr 202650.5%18.4%18.4%8.2%2.5%1.4%0.62%0.01%
May 202648.5%17.7%21.6%7.9%2.4%1.3%0.57%0.01%
Jun 202648.6%17.7%21.7%7.9%2.4%1.1%0.57%0.02%
Jul 202648.6%17.7%21.7%7.9%2.4%1.1%0.68%0.02%
Aug 202648.6%17.7%21.7%7.9%2.4%1.1%0.7%0.02%
Sep 202650.7%18.5%18.5%8.2%2.5%0.91%0.6%0.02%

How has the Patagonia and Rainbow comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Rainbow took it in May 2026.
  • Across the 12 months ending September 2026, Patagonia’s estimated Share of Search among frisbee brands worldwide moved from 22.9% to 18.5%, and its estimated monthly branded searches moved from 4.1M to 2.7M.
  • Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among frisbee brands worldwide moved from 15.3% to 18.5%, and its estimated monthly branded searches held steady at 2.7M.

How did search popularity change for frisbee brands worldwide in September 2026?

  1. In September 2026, Patagonia overtook Rainbow to rank 2nd among frisbee brands worldwide, with 18.5% estimated Share of Search.

  2. In September 2026, Rainbow lost estimated Share of Search among frisbee brands worldwide, from 21.7% to 18.5%.

Other head-to-heads among frisbee brands

How each brand is measured

Brandwave collects information about searches that people make online using Patagonia’s and Rainbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Patagonia

1 branded search term

  • patagonia

Rainbow

1 branded search term

  • rainbow

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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