How popular isRainbow in search?
In September 2026, there were an estimated 2.7M branded searches for Rainbow worldwide which held steady over the last 12 months. Rainbow holds 21.4% estimated Share of Search among lapel Pin brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which lapel Pin brands compete with Rainbow?
Share of Search by month for Chanel, Gucci, Rainbow. The figures are in the table below the chart.
View monthly share of search table
| Month | Chanel | Gucci | Rainbow |
|---|---|---|---|
| Oct 2025 | 54.4% | 25.1% | 20.5% |
| Nov 2025 | 53.1% | 25.8% | 21.1% |
| Dec 2025 | 57.7% | 25.3% | 17% |
| Jan 2026 | 66.6% | 18.4% | 15% |
| Feb 2026 | 57% | 21.5% | 21.5% |
| Mar 2026 | 54.4% | 22.8% | 22.8% |
| Apr 2026 | 54.4% | 25.1% | 20.5% |
| May 2026 | 59.2% | 20.4% | 20.4% |
| Jun 2026 | 65.1% | 15.7% | 19.2% |
| Jul 2026 | 56.8% | 19.4% | 23.8% |
| Aug 2026 | 54.7% | 20.4% | 24.9% |
| Sep 2026 | 57.3% | 21.4% | 21.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.3% | 7.4M | 0% | +2.6 points | |
| 2, moved from 3rd to 2nd | 21.4% | 2.7M | 0% | +1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 21.4% | 2.7M | -18.2% | -3.6 pointsmoved from 2nd to 3rd |
1.
Chanel57.3%
Held 1st. 7.4M estimated branded searches, 0% vs prior month. Share +2.6 points.
2.
Gucci21.4%
Moved from 3rd to 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +1 points.
3.
Rainbow21.4%
Moved from 2nd to 3rd. 2.7M estimated branded searches, -18.2% vs prior month. Share -3.6 points.
Compare search popularity between Rainbow and its closest rivals
Every comparison with Rainbow
55 comparisons
- Adidas vs Rainbow
- Bear vs Rainbow
- Chanel vs Rainbow
- Disney+ vs Rainbow
- Dyson vs Rainbow
- Google vs Rainbow
- Gucci vs Rainbow
- NFL vs Rainbow
- Nike vs Rainbow
- Orange vs Rainbow
- Patagonia vs Rainbow
- Rainbow vs Ralph Lauren
- Rainbow vs Santa Cruz
- Rainbow vs Skechers
- Barbie vs Rainbow
- Electrolux vs Rainbow
- Rainbow vs Unicorn
- Rainbow vs Yellow
- MINI vs Rainbow
- Party City vs Rainbow
- Rainbow vs Shark
- Head vs Rainbow
- Onyx vs Rainbow
- Poly vs Rainbow
- Allens vs Rainbow
- Rainbow vs Sharp
- Honeywell vs Rainbow
- Plaid vs Rainbow
- Haribo vs Rainbow
- Rainbow vs Skittles
- LG vs Rainbow
- Innova vs Rainbow
- Hoover vs Rainbow
- Purple vs Rainbow
- Rainbow vs Scotch
- Cube vs Rainbow
- Mentos vs Rainbow
- Rainbow vs Thomas Sabo
- Rainbow vs Rotary
- Gavel vs Rainbow
- Giant vs Rainbow
- Miele vs Rainbow
- Rainbow vs Square
- Blue vs Rainbow
- Clay vs Rainbow
- Circle vs Rainbow
- Rainbow vs Strong
- 100% vs Rainbow
- Bonds vs Rainbow
- Glow vs Rainbow
- Beam vs Rainbow
- Rainbow vs Stitch
- Emerald vs Rainbow
- Diamond vs Rainbow
- Pastel vs Rainbow
How has branded search demand for Rainbow changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Rainbow worldwide held steady at 2.7M.
- Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among lapel Pin brands worldwide increased from 20.5% to 21.4%.
- Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among lapel Pin brands worldwide peaked at 24.9% in August 2026 and was lowest at 15% in January 2026.
How did search popularity change for lapel Pin brands worldwide in September 2026?
3 changes
In September 2026, Gucci overtook Rainbow to rank 2nd among lapel Pin brands worldwide, with 21.4% estimated Share of Search.
In September 2026, Chanel gained estimated Share of Search among lapel Pin brands worldwide, from 54.7% to 57.3%.
In September 2026, Rainbow lost estimated Share of Search among lapel Pin brands worldwide, from 24.9% to 21.4%.
Where does Rainbow compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Wheel Spinner brands | 3rd of 3 | 0.49% | Show ranking |
| Sweat Bands brands | 4th of 7 | 4.8% | Show ranking |
| Tie Dye Shirt brands | 4th of 7 | 7.1% | Show ranking |
| Stress Ball brands | 3rd of 8 | 14.8% | Show ranking |
| Money Box brands | 2nd of 5 | 15.2% | Show ranking |
| Washi Tape brands | 2nd of 6 | 16% | Show ranking |
| Sleepsuit brands | 3rd of 5 | 17.6% | Show ranking |
| Frisbee brands | 3rd of 8 | 18.5% | Show ranking |
| Vacuum Repairs | 2nd of 8 | 19.2% | Show ranking |
| Lapel Pin brands | 3rd of 3 | 21.4% | Shown above |
| Lycra Fabric brands | 2nd of 7 | 21.9% | Show ranking |
| Duct Tape brands | 2nd of 6 | 22.7% | Show ranking |
| Vacuum Accessories brands | 2nd of 5 | 22.9% | Show ranking |
| Beach Umbrella brands | 2nd of 6 | 23.5% | Show ranking |
| Roller Skates brands | 2nd of 5 | 24.8% | Show ranking |
| Bandage Scissors brands | 1st of 4 | 58% | Show ranking |
| Lolly brands | 1st of 5 | 62.4% | Show ranking |
| Balloon Arch brands | 1st of 4 | 73% | Show ranking |
| Bead Bracelet brands | 1st of 5 | 75.2% | Show ranking |
| Gait Belt brands | 1st of 3 | 88.4% | Show ranking |
| Hot Stamping brands | 1st of 3 | 91.5% | Show ranking |
How is Rainbow measured?
Brandwave collects information about searches that people make online using Rainbow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rainbow
Do you work for Rainbow? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Rainbow your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.