Brandwave

Rainbow vs Stitch:Which is searched more?

In September 2026, Rainbow had more branded searches than Stitch among money Box brands worldwide. Rainbow was estimated to have 2.7M branded searches compared to Stitch’s 1.6K, and held a 15.2% Share of Search versus Stitch’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among money Box brands worldwide in September 2026Which is more popular in search, Rainbow or Stitch?
Rainbow15.2%2.7M searches
vs
Stitch<0.01%1.6K searches

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Which is more popular in search, Rainbow or Stitch?

Compare the money box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Rainbow and Stitch among money Box brands worldwide, by month

Share of Search by month for Rainbow, Stitch. The figures are in the table below the chart.

View monthly share of search table
MonthDisney+RainbowUnicornHoneywellStitch
Oct 202578.6%13%5.8%2.6%0.01%
Nov 202578.6%13%5.8%2.6%0.01%
Dec 202579%13%5.8%2.1%<0.01%
Jan 202678.6%13%5.8%2.6%<0.01%
Feb 202675.5%15.2%6.8%2.5%0.01%
Mar 202676.4%15.4%5.6%2.5%0.01%
Apr 202675.5%15.2%6.8%2.5%0.01%
May 202673%18%6.6%2.4%0.01%
Jun 202672.6%17.9%6.5%2.9%0.01%
Jul 202673.9%18.2%5.4%2.4%<0.01%
Aug 202676.8%15.5%5.6%2.1%<0.01%
Sep 202675.5%15.2%6.8%2.5%<0.01%

How has the Rainbow and Stitch comparison changed over the last 12 months?

  • Rainbow was ahead of Stitch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among money Box brands worldwide moved from 13% to 15.2%, and its estimated monthly branded searches held steady at 2.7M.
  • Across the 12 months ending September 2026, Stitch’s estimated Share of Search among money Box brands worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 2.9K to 1.6K.

How did search popularity change for money Box brands worldwide in September 2026?

  1. Estimated monthly branded searches for Stitch worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.

Other head-to-heads among money Box brands

How each brand is measured

Brandwave collects information about searches that people make online using Rainbow’s and Stitch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rainbow

1 branded search term

  • rainbow

Stitch

1 branded search term

  • stitch data

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.