Dyson vs Rainbow:Which is searched more?
In September 2026, Dyson had more branded searches than Rainbow among vacuum repairs worldwide. Dyson was estimated to have 8.1M branded searches compared to Rainbow’s 2.7M, and held a 57.2% Share of Search versus Rainbow’s 19.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dyson or Rainbow?
Compare the vacuum repair people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dyson, Rainbow. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | Rainbow | Electrolux | Shark | LG | Hoover | Miele | Beam |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 57.5% | 18.6% | 10.2% | 7.1% | 3.5% | 2.3% | 0.77% | 0.02% |
| Nov 2025 | 63.1% | 12.7% | 10.4% | 9% | 2.1% | 1.9% | 0.78% | <0.01% |
| Dec 2025 | 63% | 14.1% | 7.7% | 9.9% | 2.3% | 2.1% | 0.86% | <0.01% |
| Jan 2026 | 59.1% | 17.4% | 9.5% | 7.3% | 3.3% | 2.5% | 0.87% | 0.02% |
| Feb 2026 | 55.7% | 21.1% | 9.4% | 6.5% | 3.9% | 2.5% | 0.87% | 0.01% |
| Mar 2026 | 51.1% | 23.9% | 10.7% | 6.6% | 4.4% | 2.4% | 0.98% | 0.03% |
| Apr 2026 | 53.3% | 21.7% | 11.9% | 6.2% | 3.4% | 2.6% | 0.89% | 0.02% |
| May 2026 | 50.6% | 25.1% | 11.2% | 6.4% | 3.2% | 2.5% | 0.85% | 0.02% |
| Jun 2026 | 51.1% | 25.4% | 11.4% | 5.8% | 3.3% | 2.1% | 0.85% | 0.03% |
| Jul 2026 | 49.2% | 27.4% | 10% | 6.5% | 3.5% | 2.3% | 0.92% | 0.02% |
| Aug 2026 | 52.1% | 23.7% | 10.6% | 6.6% | 3.6% | 2.4% | 0.97% | 0.02% |
| Sep 2026 | 57.2% | 19.2% | 10.5% | 6.8% | 3% | 2.4% | 0.79% | 0.02% |
How has the Dyson and Rainbow comparison changed over the last 12 months?
3 findings
- Dyson was ahead of Rainbow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dyson’s estimated Share of Search among vacuum repairs worldwide moved from 57.5% to 57.2%, and its estimated monthly branded searches moved from 8.5M to 8.1M.
- Across the 12 months ending September 2026, Rainbow’s estimated Share of Search among vacuum repairs worldwide moved from 18.6% to 19.2%, and its estimated monthly branded searches held steady at 2.7M.
How did search popularity change for vacuum repairs worldwide in September 2026?
2 changes
In September 2026, Dyson gained estimated Share of Search among vacuum repairs worldwide, from 52.1% to 57.2%.
In September 2026, Rainbow lost estimated Share of Search among vacuum repairs worldwide, from 23.7% to 19.2%.
Other head-to-heads among vacuum repairs
How each brand is measured
Brandwave collects information about searches that people make online using Dyson’s and Rainbow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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