Brandwave

How popular isDyson in search?

In September 2026, there were an estimated 8.1M branded searches for Dyson worldwide which held steady over the last 12 months. Dyson holds 49.4% estimated Share of Search among fan brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dyson49.4%
  2. Xiaomi47.2%
  3. Honeywell2.7%
  4. Lasko0.37%
  5. Vornado0.22%
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Where does Dyson compete?

Dyson is ranked in 25 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fan brands1st of 549.4%Shown below
Standing fan brands1st of 549.4%Show ranking
Vacuum cleaner brands1st of 959%Show ranking
Cordless vacuum brands1st of 866.5%Show ranking
Stick vacuum brands1st of 871%Show ranking
Handheld vacuum brands1st of 774.1%Show ranking
Hair styling tool brands1st of 777.3%Show ranking
Hand dryer brands1st of 378.4%Show ranking
Heaters1st of 679.4%Show ranking
Car vacuum brands1st of 680.5%Show ranking
Blow dryer brands1st of 781.3%Show ranking
Space heater brands1st of 583.7%Show ranking
Air styler brands1st of 383.7%Show ranking
Hair curler brands1st of 383.7%Show ranking
Mini vacuum brands1st of 384.3%Show ranking
Pet vacuum brands1st of 384.3%Show ranking
Curling iron brands1st of 584.4%Show ranking
Hair straightener brands1st of 584.4%Show ranking
Hair dryer brands1st of 585.8%Show ranking
Portable heater brands1st of 487.3%Show ranking
Curling wand brands1st of 689.9%Show ranking
Flat iron brands1st of 691.6%Show ranking
Cordless straightener brands1st of 392.9%Show ranking
Pedestal fan brands1st of 493.4%Show ranking
Floor fan brands1st of 394.1%Show ranking

Which fan brands compete with Dyson?

Dyson against fan brands worldwide, by month

Share of Search by month for Dyson, Xiaomi, Honeywell. The figures are in the table below the chart.

View monthly share of search table
MonthDysonXiaomiHoneywellLaskoVornado
Oct 202548.9%47.1%3.2%0.57%0.24%
Nov 202560.9%36%2.5%0.51%0.19%
Dec 202558.5%38.4%2.2%0.63%0.25%
Jan 202651.8%44%3.1%0.88%0.32%
Feb 202650.7%45.4%3.1%0.57%0.25%
Mar 202645.5%50.3%3.5%0.48%0.19%
Apr 202648.9%47.1%3.3%0.43%0.25%
May 202648.9%47%3.3%0.5%0.37%
Jun 202648.7%46.4%4%0.48%0.44%
Jul 202646.2%49.4%3.5%0.51%0.48%
Aug 202651.4%44.7%3.1%0.46%0.35%
Sep 202649.4%47.2%2.7%0.37%0.22%

  1. 1.Dyson

    49.4%

    Held 1st. 8.1M estimated branded searches, +10.4% vs prior month. Share -1.9 points.

  2. 2.Xiaomi

    47.2%

    Held 2nd. 7.8M estimated branded searches, +21.2% vs prior month. Share +2.5 points.

  3. 3.Honeywell

    2.7%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Lasko

    0.37%

    Held 4th. 61.6K estimated branded searches, -6.5% vs prior month. Share -0.1 points.

  5. 5.Vornado

    0.22%

    Held 5th. 35.5K estimated branded searches, -29.5% vs prior month. Share -0.1 points.

Compare search popularity between Dyson and its closest rivals

Every comparison with Dyson

How has branded search demand for Dyson changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dyson worldwide held steady, from 8.5M to 8.1M.
  • Across the 12 months ending September 2026, Dyson’s estimated Share of Search among fan brands worldwide peaked at 60.9% in November 2025 and was lowest at 45.5% in March 2026.

How did search popularity change for fan brands worldwide in September 2026?

  1. In September 2026, Xiaomi gained estimated Share of Search among fan brands worldwide, from 44.7% to 47.2%.

  2. In September 2026, Dyson lost estimated Share of Search among fan brands worldwide, from 51.4% to 49.4%.

  3. Honeywell’s estimated Share of Search among fan brands worldwide has lost ground for 3 months in a row, from 4% to 2.7% in September 2026.

  4. Estimated monthly branded searches for Lasko worldwide fell 37.8% over 12 measured months, from 99K to 61.6K in September 2026.

  5. Estimated monthly branded searches for Vornado worldwide fell 13.8% over 12 measured months, from 41.2K to 35.5K in September 2026.

How is Dyson measured?

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • dyson
  • dyson airwrap
  • dyson hair dryer
  • dyson hair straightener
  • dyson hair styling
  • dyson supersonic
  • dyson vacuum
  • hair dryer dyson
  • hair straightener dyson
  • hair styling dyson
  • vacuum dyson

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How the Brand Demand Index is measured

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