Purple vs Yellow:Which is searched more?
In September 2026, Yellow had more branded searches than Purple among dress Shirt brands worldwide. Yellow was estimated to have 1.2M branded searches compared to Purple’s 269K, and held a 5.3% Share of Search versus Purple’s 1.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Purple or Yellow?
Compare the dress shirt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yellow, Purple. The figures are in the table below the chart.
View monthly share of search table
| Month | Lululemon | Orange | Burberry | Yellow | Ivory | Purple | Blue | Oxford |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.1% | 33.8% | 8.2% | 4.5% | 2% | 0.99% | 0.4% | 0.02% |
| Nov 2025 | 58.5% | 26.3% | 7.9% | 4.3% | 1.6% | 1.1% | 0.37% | 0.01% |
| Dec 2025 | 58.7% | 26.4% | 7.9% | 4.3% | 1.6% | 0.77% | 0.38% | <0.01% |
| Jan 2026 | 49.8% | 33.6% | 8.2% | 4.5% | 2.5% | 1% | 0.48% | 0.02% |
| Feb 2026 | 49% | 33.2% | 8.1% | 5.4% | 2.4% | 1.4% | 0.48% | 0.02% |
| Mar 2026 | 45.3% | 37.4% | 7.5% | 5% | 2.7% | 1.6% | 0.44% | 0.01% |
| Apr 2026 | 49% | 33.2% | 8.1% | 5.4% | 2.4% | 1.4% | 0.41% | 0.01% |
| May 2026 | 48.9% | 33.1% | 8.1% | 5.4% | 2.4% | 1.7% | 0.39% | 0.01% |
| Jun 2026 | 49.9% | 33.8% | 6.7% | 5.5% | 2.5% | 1.2% | 0.4% | 0.01% |
| Jul 2026 | 49.9% | 33.7% | 6.7% | 5.5% | 2.5% | 1.2% | 0.47% | 0.03% |
| Aug 2026 | 49% | 33.2% | 8.1% | 5.4% | 2.4% | 1.4% | 0.48% | 0.04% |
| Sep 2026 | 48.3% | 32.7% | 9.7% | 5.3% | 2.4% | 1.2% | 0.39% | 0.02% |
How has the Purple and Yellow comparison changed over the last 12 months?
3 findings
- Yellow was ahead of Purple in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Purple’s estimated Share of Search among dress Shirt brands worldwide moved from 0.99% to 1.2%, and its estimated monthly branded searches moved from 268K to 269K.
- Across the 12 months ending September 2026, Yellow’s estimated Share of Search among dress Shirt brands worldwide moved from 4.5% to 5.3%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for dress Shirt brands worldwide in September 2026?
0 changes
Neither Purple nor Yellow moved beyond provider rounding among dress Shirt brands in September 2026.
Other head-to-heads among dress Shirt brands
How each brand is measured
Brandwave collects information about searches that people make online using Purple’s and Yellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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