Hunt's vs Yellow:Which is searched more?
In September 2026, Yellow had more branded searches than Hunt's among tomato Sauce brands worldwide. Yellow was estimated to have 1.2M branded searches compared to Hunt's’ 27.1K, and held a 72.1% Share of Search versus Hunt's’ 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Hunt's or Yellow?
Compare the tomato sauce brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yellow, Hunt's. The figures are in the table below the chart.
View monthly share of search table
| Month | Yellow | Barilla | Rao's | Del Monte | Hunt's | Goya | Masterfoods |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.1% | 11.9% | 8% | 5.4% | 1.3% | 1.1% | 0.26% |
| Nov 2025 | 76.9% | 8.5% | 6.9% | 5.6% | 1.1% | 0.76% | 0.23% |
| Dec 2025 | 78.1% | 7% | 5.7% | 7% | 1.2% | 0.77% | 0.19% |
| Jan 2026 | 72.8% | 9.8% | 8.1% | 6.6% | 1.3% | 1.1% | 0.32% |
| Feb 2026 | 74.8% | 10.1% | 6.8% | 5.6% | 1.4% | 1.1% | 0.27% |
| Mar 2026 | 73.9% | 10% | 6.7% | 6.7% | 1.3% | 1.1% | 0.33% |
| Apr 2026 | 73.7% | 10% | 6.7% | 6.6% | 1.6% | 1.1% | 0.27% |
| May 2026 | 68.1% | 9.2% | 6.2% | 13.7% | 1.5% | 1% | 0.3% |
| Jun 2026 | 76.2% | 8.4% | 6.9% | 5.7% | 1.4% | 1.1% | 0.27% |
| Jul 2026 | 74.8% | 10.1% | 6.8% | 5.6% | 1.4% | 1.1% | 0.27% |
| Aug 2026 | 72.6% | 9.8% | 8.1% | 6.5% | 1.6% | 1.1% | 0.26% |
| Sep 2026 | 72.1% | 11.9% | 6.5% | 6.5% | 1.6% | 1.1% | 0.26% |
How has the Hunt's and Yellow comparison changed over the last 12 months?
3 findings
- Yellow was ahead of Hunt's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hunt's’ estimated Share of Search among tomato Sauce brands worldwide moved from 1.3% to 1.6%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 12 months ending September 2026, Yellow’s estimated Share of Search among tomato Sauce brands worldwide held steady at 72.1%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for tomato Sauce brands worldwide in September 2026?
2 changes
Yellow’s estimated Share of Search among tomato Sauce brands worldwide has lost ground for 3 months in a row, from 76.2% to 72.1% in September 2026.
Estimated monthly branded searches for Hunt's worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Other head-to-heads among tomato Sauce brands
How each brand is measured
Brandwave collects information about searches that people make online using Hunt's’ and Yellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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