How popular isTom Ford in search?
In September 2026, there were an estimated 1.2M branded searches for Tom Ford worldwide which held steady over the last 12 months. Tom Ford holds 9.3% estimated Share of Search among bow Tie brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which bow Tie brands compete with Tom Ford?
Share of Search by month for Orange, Gucci, Tom Ford, Yellow, Purple. The figures are in the table below the chart.
View monthly share of search table
| Month | Orange | Gucci | Tom Ford | Yellow | Purple | Blue |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.8% | 21.8% | 8% | 8% | 1.7% | 0.71% |
| Nov 2025 | 58.2% | 21.2% | 7.7% | 9.5% | 2.5% | 0.81% |
| Dec 2025 | 55.1% | 24.5% | 9% | 9% | 1.6% | 0.79% |
| Jan 2026 | 59.7% | 21.8% | 7.9% | 7.9% | 1.8% | 0.86% |
| Feb 2026 | 58.2% | 21.2% | 7.7% | 9.5% | 2.5% | 0.84% |
| Mar 2026 | 60.2% | 22% | 6.6% | 8% | 2.6% | 0.71% |
| Apr 2026 | 55.7% | 24.8% | 7.4% | 9% | 2.4% | 0.68% |
| May 2026 | 55.4% | 24.7% | 7.4% | 9% | 2.9% | 0.65% |
| Jun 2026 | 59.4% | 21.7% | 6.5% | 9.6% | 2.1% | 0.7% |
| Jul 2026 | 58.5% | 21.3% | 7.8% | 9.5% | 2.1% | 0.82% |
| Aug 2026 | 58.2% | 21.2% | 7.7% | 9.5% | 2.5% | 0.84% |
| Sep 2026 | 57.6% | 21% | 9.3% | 9.3% | 2.1% | 0.68% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.6% | 7.5M | 0% | -0.6 points | |
| 2, held 2nd | 21% | 2.7M | 0% | -0.2 points | |
| 3, moved from 4th to 3rd | 9.3% | 1.2M | +22% | +1.6 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 9.3% | 1.2M | 0% | -0.1 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.1% | 269K | -17.1% | -0.5 points | |
| 6, held 6th | 0.68% | 88.8K | -18.2% | -0.2 points |
1.
Orange57.6%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -0.6 points.
2.
Gucci21%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -0.2 points.
3.
Tom Ford
9.3%
Moved from 4th to 3rd. 1.2M estimated branded searches, +22% vs prior month. Share +1.6 points.
4.
Yellow9.3%
Moved from 3rd to 4th. 1.2M estimated branded searches, 0% vs prior month. Share -0.1 points.
5.
Purple
2.1%
Held 5th. 269K estimated branded searches, -17.1% vs prior month. Share -0.5 points.
6.
Blue0.68%
Held 6th. 88.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
Compare search popularity between Tom Ford and its closest rivals
Every comparison with Tom Ford
23 comparisons
- Carolina Herrera vs Tom Ford
- Tom Ford vs Yves Saint Laurent
- Burberry vs Tom Ford
- Cartier vs Tom Ford
- Chanel vs Tom Ford
- Gucci vs Tom Ford
- Oakley vs Tom Ford
- Orange vs Tom Ford
- Prada vs Tom Ford
- Ray-Ban vs Tom Ford
- Tom Ford vs Versace
- Tom Ford vs Yellow
- Tom Ford vs Zenni
- Estée Lauder vs Tom Ford
- Jo Malone vs Tom Ford
- Clinique vs Tom Ford
- Dior vs Tom Ford
- Purple vs Tom Ford
- Bobbi Brown vs Tom Ford
- Rabanne vs Tom Ford
- Blue vs Tom Ford
- MAC vs Tom Ford
- Tom Ford vs Viktor&Rolf
How has branded search demand for Tom Ford changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tom Ford worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among bow Tie brands worldwide increased from 8% to 9.3%.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among bow Tie brands worldwide peaked at 9.3% in September 2026 and was lowest at 6.5% in June 2026.
How did search popularity change for bow Tie brands worldwide in September 2026?
4 changes
In September 2026, Tom Ford overtook Yellow to rank 3rd among bow Tie brands worldwide, with 9.3% estimated Share of Search.
In September 2026, Orange lost estimated Share of Search among bow Tie brands worldwide, from 58.2% to 57.6%.
Gucci’s estimated Share of Search among bow Tie brands worldwide has lost ground for 3 months in a row, from 21.7% to 21% in September 2026.
Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.
Where does Tom Ford compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sunglasses Case brands | 7th of 8 | 6.2% | Show ranking |
| Sunglasses Women brands | 5th of 7 | 7.2% | Show ranking |
| Fragrance brands | 4th of 9 | 7.6% | Show ranking |
| Sunglasses Men brands | 6th of 8 | 8.3% | Show ranking |
| Glasses Women brands | 4th of 5 | 8.5% | Show ranking |
| Bow Tie brands | 3rd of 6 | 9.3% | Shown above |
| Glasses Men brands | 5th of 6 | 10.2% | Show ranking |
| Magnetic Sunglasses brands | 3rd of 3 | 25.1% | Show ranking |
| Eye Shadow brands | 1st of 5 | 40.2% | Show ranking |
How is Tom Ford measured?
Brandwave collects information about searches that people make online using Tom Ford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tom ford
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Is Tom Ford your brand?
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