Brandwave

Eye shadow brands:Which are searched most?

In September 2026, Tom Ford was the most searched among eye shadow brands worldwide, with an estimated 1.2M branded searches and 40.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tom Ford40.2%
  2. Estée Lauder27.1%
  3. Clinique22.2%
  4. Bobbi Brown8.1%
  5. MAC2.4%

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Share of SearchLeaderboard

Compare the eye shadow brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among eye shadow brands worldwide, by month

Share of Search by month for Tom Ford, Estée Lauder, Clinique, Bobbi Brown, MAC. The figures are in the table below the chart.

View monthly share of search table
MonthTom FordEstée LauderCliniqueBobbi BrownMAC
Oct 202532.9%32.9%22.2%9.9%2%
Nov 202525.3%37.9%25.3%9.3%2.3%
Dec 202533.5%33.5%22.3%8.2%2.5%
Jan 202635%28.7%23.6%10.6%2.1%
Feb 202633.4%33.4%22.5%8.2%2.5%
Mar 202629.3%35.7%24.1%8.8%2.2%
Apr 202631.8%31.8%26.2%7.8%2.4%
May 202631.8%31.8%26.2%7.8%2.4%
Jun 202631.3%31.3%25.6%9.4%2.3%
Jul 202635.5%29.2%23.9%8.7%2.6%
Aug 202635.5%29.2%23.9%8.7%2.6%
Sep 202640.2%27.1%22.2%8.1%2.4%

This month’s ranking, September 2026

  1. 1.Tom Ford

    40.2%

    Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.7 points.

  2. 2.Estée Lauder

    27.1%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Clinique

    22.2%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.7 points.

  4. 4.Bobbi Brown

    8.1%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.MAC

    2.4%

    Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among eye shadow brands worldwide?

In September 2026, Tom Ford was the most searched among eye shadow brands worldwide, with an estimated 1.2M branded searches and 40.2% estimated Share of Search within this set. Estée Lauder is in 2nd place, 13.1 percentage points behind at 27.1% Share of Search.

Global eye shadow brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tom Ford32.9% → 40.2%40.2%Sep 202625.3%Nov 20252nd → 1st
Estée Lauder32.9% → 27.1%37.9%Nov 202527.1%Sep 20261st → 2nd
Clinique22.2%26.2%Apr 202622.2%Sep 20263rd
Bobbi Brown9.9% → 8.1%10.6%Jan 20267.8%Apr 20264th
MAC2% → 2.4%2.6%Jul 20262%Oct 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among eye shadow brands worldwide increased from 32.9% to 40.2%.
  • Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye shadow brands worldwide decreased from 32.9% to 27.1%.
  • Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eye shadow brands worldwide decreased from 9.9% to 8.1%.
  • Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among eye shadow brands worldwide peaked at 40.2% in September 2026 and was lowest at 25.3% in November 2025.
  • Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye shadow brands worldwide peaked at 37.9% in November 2025 and was lowest at 27.1% in September 2026.
  • Across the 12 months ending September 2026, Clinique’s estimated Share of Search among eye shadow brands worldwide peaked at 26.2% in April 2026 and was lowest at 22.2% in September 2026.
  • Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eye shadow brands worldwide peaked at 10.6% in January 2026 and was lowest at 7.8% in April 2026.
  • Across the 12 months ending September 2026, Tom Ford rose from 2nd to 1st among eye shadow brands worldwide.
  • Across the 12 months ending September 2026, Estée Lauder fell from 1st to 2nd among eye shadow brands worldwide.
  • Across the 12 months ending September 2026, Clinique and MAC held steady: their estimated Share of Search among eye shadow brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for eye shadow brands worldwide in September 2026?

  1. In September 2026, Tom Ford gained estimated Share of Search among eye shadow brands worldwide, from 35.5% to 40.2%.

  2. In September 2026, Estée Lauder lost estimated Share of Search among eye shadow brands worldwide, from 29.2% to 27.1%.

  3. In September 2026, Clinique lost estimated Share of Search among eye shadow brands worldwide, from 23.9% to 22.2%.

  4. In September 2026, Bobbi Brown lost estimated Share of Search among eye shadow brands worldwide, from 8.7% to 8.1%.

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