How popular isClinique in search?
In September 2026, there were an estimated 673K branded searches for Clinique worldwide which is down 18.2% over the last 12 months. Clinique holds 22.2% estimated Share of Search among eye Shadow brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tom Ford40.2%
Estée Lauder27.1%
Clinique22.2%
Bobbi Brown8.1%
MAC2.4%
Follow Clinique and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which eye Shadow brands compete with Clinique?
Share of Search by month for Tom Ford, Estée Lauder, Clinique, Bobbi Brown, MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | Tom Ford | Estée Lauder | Clinique | Bobbi Brown | MAC |
|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 32.9% | 22.2% | 9.9% | 2% |
| Nov 2025 | 25.3% | 37.9% | 25.3% | 9.3% | 2.3% |
| Dec 2025 | 33.5% | 33.5% | 22.3% | 8.2% | 2.5% |
| Jan 2026 | 35% | 28.7% | 23.6% | 10.6% | 2.1% |
| Feb 2026 | 33.4% | 33.4% | 22.5% | 8.2% | 2.5% |
| Mar 2026 | 29.3% | 35.7% | 24.1% | 8.8% | 2.2% |
| Apr 2026 | 31.8% | 31.8% | 26.2% | 7.8% | 2.4% |
| May 2026 | 31.8% | 31.8% | 26.2% | 7.8% | 2.4% |
| Jun 2026 | 31.3% | 31.3% | 25.6% | 9.4% | 2.3% |
| Jul 2026 | 35.5% | 29.2% | 23.9% | 8.7% | 2.6% |
| Aug 2026 | 35.5% | 29.2% | 23.9% | 8.7% | 2.6% |
| Sep 2026 | 40.2% | 27.1% | 22.2% | 8.1% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 1.2M | +22% | +4.7 points | |
| 2, held 2nd | 27.1% | 823K | 0% | -2.1 points | |
| 3, held 3rd | 22.2% | 673K | 0% | -1.7 points | |
| 4, held 4th | 8.1% | 246K | 0% | -0.6 points | |
| 5, held 5th | 2.4% | 74K | 0% | -0.2 points |
1.
40.2%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.7 points.
27.1%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.
3.
22.2%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.7 points.
8.1%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
2.4%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Clinique and its closest rivals
Every comparison with Clinique
46 comparisons
- Avène vs Clinique
- Barbie vs Clinique
- Boss vs Clinique
- Calvin Klein vs Clinique
- Cetaphil vs Clinique
- Chanel vs Clinique
- Clinique vs Disney+
- Clinique vs Dove
- Clinique vs Estée Lauder
- Clinique vs Garnier
- Clinique vs Hermès
- Clinique vs Hugo Boss
- Clinique vs L'Occitane
- Clinique vs L'Oreal
- Clinique vs La Roche-Posay
- Clinique vs Lynx
- Clinique vs Neutrogena
- Clinique vs Nivea
- Clinique vs Simple
- Clinique vs Tom Ford
- Beauty of Joseon vs Clinique
- Benefit vs Clinique
- CeraVe vs Clinique
- Charlotte Tilbury vs Clinique
- Clinique vs The Ordinary
- Bioderma vs Clinique
- Body Shop vs Clinique
- Clinique vs Kiehl's
- Clinique vs Elemis
- Clinique vs Dior
- Clinique vs Laneige
- Clinique vs SkinCeuticals
- Clinique vs Paula's Choice
- Clinique vs Old Spice
- Cadbury vs Clinique
- Bobbi Brown vs Clinique
- Anastasia Beverly Hills vs Clinique
- Clinique vs e.l.f.
- Bonne Maman vs Clinique
- Bondi Sands vs Clinique
- Clinique vs MAC
- Bubble vs Clinique
- Clinique vs Klorane
- Clinique vs COOLA
- Clinique vs Glow
- Clinique vs Zero
How has branded search demand for Clinique changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Clinique worldwide fell from 823K to 673K.
- Across the 12 months ending September 2026, Clinique’s estimated Share of Search among eye Shadow brands worldwide peaked at 26.2% in April 2026 and was lowest at 22.2% in September 2026.
How did search popularity change for eye Shadow brands worldwide in September 2026?
4 changes
In September 2026, Tom Ford gained estimated Share of Search among eye Shadow brands worldwide, from 35.5% to 40.2%.
In September 2026, Estée Lauder lost estimated Share of Search among eye Shadow brands worldwide, from 29.2% to 27.1%.
In September 2026, Clinique lost estimated Share of Search among eye Shadow brands worldwide, from 23.9% to 22.2%.
In September 2026, Bobbi Brown lost estimated Share of Search among eye Shadow brands worldwide, from 8.7% to 8.1%.
Where does Clinique compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Advent Calendar brands | 4th of 7 | 2.8% | Show ranking |
| Eye Makeup Remover brands | 7th of 8 | 4.6% | Show ranking |
| Deodorant Stick brands | 7th of 8 | 4.6% | Show ranking |
| Skincare brands | 7th of 20 | 4.8% | Show ranking |
| Deo Stick brands | 7th of 8 | 5% | Show ranking |
| Eye creams | 5th of 6 | 9.3% | Show ranking |
| Make up remover | 5th of 6 | 10.1% | Show ranking |
| Moisturizer brands | 4th of 8 | 10.5% | Show ranking |
| Tinted sunscreen brands | 4th of 8 | 11.1% | Show ranking |
| Makeup setting spray brands | 4th of 8 | 13.5% | Show ranking |
| Eye Shadow brands | 3rd of 5 | 22.2% | Shown above |
| Cleansing balm brands | 1st of 4 | 52.2% | Show ranking |
How is Clinique measured?
Brandwave collects information about searches that people make online using Clinique’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- clinique
Do you work for Clinique? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Clinique your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.