How popular isTom Ford in search?
In September 2026, there were an estimated 1.2M branded searches for Tom Ford worldwide which held steady over the last 12 months. Tom Ford holds 40.2% estimated Share of Search among eye shadow brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tom Ford40.2%
Estée Lauder27.1%
Clinique22.2%
Bobbi Brown8.1%
MAC2.4%
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Which eye shadow brands compete with Tom Ford?
Share of Search by month for Tom Ford, Estée Lauder, Clinique, Bobbi Brown, MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | Tom Ford | Estée Lauder | Clinique | Bobbi Brown | MAC |
|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 32.9% | 22.2% | 9.9% | 2% |
| Nov 2025 | 25.3% | 37.9% | 25.3% | 9.3% | 2.3% |
| Dec 2025 | 33.5% | 33.5% | 22.3% | 8.2% | 2.5% |
| Jan 2026 | 35% | 28.7% | 23.6% | 10.6% | 2.1% |
| Feb 2026 | 33.4% | 33.4% | 22.5% | 8.2% | 2.5% |
| Mar 2026 | 29.3% | 35.7% | 24.1% | 8.8% | 2.2% |
| Apr 2026 | 31.8% | 31.8% | 26.2% | 7.8% | 2.4% |
| May 2026 | 31.8% | 31.8% | 26.2% | 7.8% | 2.4% |
| Jun 2026 | 31.3% | 31.3% | 25.6% | 9.4% | 2.3% |
| Jul 2026 | 35.5% | 29.2% | 23.9% | 8.7% | 2.6% |
| Aug 2026 | 35.5% | 29.2% | 23.9% | 8.7% | 2.6% |
| Sep 2026 | 40.2% | 27.1% | 22.2% | 8.1% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 1.2M | +22% | +4.7 points | |
| 2, held 2nd | 27.1% | 823K | 0% | -2.1 points | |
| 3, held 3rd | 22.2% | 673K | 0% | -1.7 points | |
| 4, held 4th | 8.1% | 246K | 0% | -0.6 points | |
| 5, held 5th | 2.4% | 74K | 0% | -0.2 points |
1.
40.2%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.7 points.
27.1%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.
3.
22.2%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.7 points.
8.1%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
2.4%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Tom Ford and its closest rivals
Every comparison with Tom Ford
12 comparisons
How has branded search demand for Tom Ford changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tom Ford worldwide held steady at 1.2M.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among eye shadow brands worldwide increased from 32.9% to 40.2%.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among eye shadow brands worldwide peaked at 40.2% in September 2026 and was lowest at 25.3% in November 2025.
- Across the 12 months ending September 2026, Tom Ford rose from 2nd to 1st among eye shadow brands worldwide.
How did search popularity change for eye shadow brands worldwide in September 2026?
4 changes
In September 2026, Tom Ford gained estimated Share of Search among eye shadow brands worldwide, from 35.5% to 40.2%.
In September 2026, Estée Lauder lost estimated Share of Search among eye shadow brands worldwide, from 29.2% to 27.1%.
In September 2026, Clinique lost estimated Share of Search among eye shadow brands worldwide, from 23.9% to 22.2%.
In September 2026, Bobbi Brown lost estimated Share of Search among eye shadow brands worldwide, from 8.7% to 8.1%.
Where does Tom Ford compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fragrance brands | 4th of 9 | 7.6% | Show ranking |
| Eye shadow brands | 1st of 5 | 40.2% | Shown above |
How is Tom Ford measured?
Brandwave collects information about searches that people make online using Tom Ford’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tom ford
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Is Tom Ford your brand?
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