Estée Lauder vs Tom Ford:Which is searched more?
In September 2026, Tom Ford had more branded searches than Estée Lauder among eye Shadow brands worldwide. Tom Ford was estimated to have 1.2M branded searches compared to Estée Lauder’s 823K, and held a 40.2% Share of Search versus Estée Lauder’s 27.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Estée Lauder or Tom Ford?
Compare the eye shadow brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tom Ford, Estée Lauder. The figures are in the table below the chart.
View monthly share of search table
| Month | Tom Ford | Estée Lauder | Clinique | Bobbi Brown | MAC |
|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 32.9% | 22.2% | 9.9% | 2% |
| Nov 2025 | 25.3% | 37.9% | 25.3% | 9.3% | 2.3% |
| Dec 2025 | 33.5% | 33.5% | 22.3% | 8.2% | 2.5% |
| Jan 2026 | 35% | 28.7% | 23.6% | 10.6% | 2.1% |
| Feb 2026 | 33.4% | 33.4% | 22.5% | 8.2% | 2.5% |
| Mar 2026 | 29.3% | 35.7% | 24.1% | 8.8% | 2.2% |
| Apr 2026 | 31.8% | 31.8% | 26.2% | 7.8% | 2.4% |
| May 2026 | 31.8% | 31.8% | 26.2% | 7.8% | 2.4% |
| Jun 2026 | 31.3% | 31.3% | 25.6% | 9.4% | 2.3% |
| Jul 2026 | 35.5% | 29.2% | 23.9% | 8.7% | 2.6% |
| Aug 2026 | 35.5% | 29.2% | 23.9% | 8.7% | 2.6% |
| Sep 2026 | 40.2% | 27.1% | 22.2% | 8.1% | 2.4% |
How has the Estée Lauder and Tom Ford comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Tom Ford took it in January 2026, Estée Lauder took it in March 2026, Tom Ford took it in July 2026.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye Shadow brands worldwide moved from 32.9% to 27.1%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, Tom Ford’s estimated Share of Search among eye Shadow brands worldwide moved from 32.9% to 40.2%, and its estimated monthly branded searches held steady at 1.2M.
How did search popularity change for eye Shadow brands worldwide in September 2026?
2 changes
In September 2026, Tom Ford gained estimated Share of Search among eye Shadow brands worldwide, from 35.5% to 40.2%.
In September 2026, Estée Lauder lost estimated Share of Search among eye Shadow brands worldwide, from 29.2% to 27.1%.
Other head-to-heads among eye Shadow brands
How each brand is measured
Brandwave collects information about searches that people make online using Estée Lauder’s and Tom Ford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Estée Lauder
1 branded search term
- estelauder
Tom Ford
1 branded search term
- tom ford
Put your own brand in this comparison
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