Bobbi Brown vs Estée Lauder:Which is searched more?
In September 2026, Estée Lauder had more branded searches than Bobbi Brown among eye shadow brands worldwide. Estée Lauder was estimated to have 823K branded searches compared to Bobbi Brown’s 246K, and held a 24.4% Share of Search versus Bobbi Brown’s 7.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bobbi Brown or Estée Lauder?
Compare the eye shadow brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Estée Lauder, Bobbi Brown. The figures are in the table below the chart.
View monthly share of search table
| Month | Tom Ford | Estée Lauder | Clinique | MAC | Bobbi Brown |
|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 30.3% | 20.4% | 9.8% | 9.1% |
| Nov 2025 | 22.9% | 34.3% | 22.9% | 11.5% | 8.4% |
| Dec 2025 | 30.6% | 30.6% | 20.4% | 11% | 7.5% |
| Jan 2026 | 31.9% | 26.1% | 21.5% | 10.9% | 9.6% |
| Feb 2026 | 30.4% | 30.4% | 20.5% | 11.2% | 7.5% |
| Mar 2026 | 26.9% | 32.8% | 22.1% | 10% | 8.1% |
| Apr 2026 | 29.1% | 29.1% | 23.9% | 10.7% | 7.2% |
| May 2026 | 29.1% | 29.1% | 23.9% | 10.7% | 7.2% |
| Jun 2026 | 28.4% | 28.4% | 23.2% | 11.5% | 8.5% |
| Jul 2026 | 31.9% | 26.3% | 21.5% | 12.5% | 7.9% |
| Aug 2026 | 31.7% | 26.1% | 21.3% | 13.1% | 7.8% |
| Sep 2026 | 36.1% | 24.4% | 19.9% | 12.3% | 7.3% |
How has the Bobbi Brown and Estée Lauder comparison changed over the last 12 months?
3 findings
- Estée Lauder was ahead of Bobbi Brown in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eye shadow brands worldwide moved from 9.1% to 7.3%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye shadow brands worldwide moved from 30.3% to 24.4%, and its estimated monthly branded searches moved from 1.2M to 823K.
How did search popularity change for eye shadow brands worldwide in September 2026?
2 changes
In September 2026, Estée Lauder lost estimated Share of Search among eye shadow brands worldwide, from 26.1% to 24.4%.
In September 2026, Bobbi Brown lost estimated Share of Search among eye shadow brands worldwide, from 7.8% to 7.3%.
Other head-to-heads among eye shadow brands
How each brand is measured
Brandwave collects information about searches that people make online using Bobbi Brown’s and Estée Lauder’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bobbi Brown
1 branded search term
- bobbi brown
Estée Lauder
1 branded search term
- estee lauder
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.