How popular isBobbi Brown in search?
In September 2026, there were an estimated 246K branded searches for Bobbi Brown worldwide which is down 33.2% over the last 12 months. Bobbi Brown holds 8.1% estimated Share of Search among eye shadow brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tom Ford40.2%
Estée Lauder27.1%
Clinique22.2%
Bobbi Brown8.1%
MAC2.4%
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Which eye shadow brands compete with Bobbi Brown?
Share of Search by month for Tom Ford, Estée Lauder, Clinique, Bobbi Brown, MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | Tom Ford | Estée Lauder | Clinique | Bobbi Brown | MAC |
|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 32.9% | 22.2% | 9.9% | 2% |
| Nov 2025 | 25.3% | 37.9% | 25.3% | 9.3% | 2.3% |
| Dec 2025 | 33.5% | 33.5% | 22.3% | 8.2% | 2.5% |
| Jan 2026 | 35% | 28.7% | 23.6% | 10.6% | 2.1% |
| Feb 2026 | 33.4% | 33.4% | 22.5% | 8.2% | 2.5% |
| Mar 2026 | 29.3% | 35.7% | 24.1% | 8.8% | 2.2% |
| Apr 2026 | 31.8% | 31.8% | 26.2% | 7.8% | 2.4% |
| May 2026 | 31.8% | 31.8% | 26.2% | 7.8% | 2.4% |
| Jun 2026 | 31.3% | 31.3% | 25.6% | 9.4% | 2.3% |
| Jul 2026 | 35.5% | 29.2% | 23.9% | 8.7% | 2.6% |
| Aug 2026 | 35.5% | 29.2% | 23.9% | 8.7% | 2.6% |
| Sep 2026 | 40.2% | 27.1% | 22.2% | 8.1% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 1.2M | +22% | +4.7 points | |
| 2, held 2nd | 27.1% | 823K | 0% | -2.1 points | |
| 3, held 3rd | 22.2% | 673K | 0% | -1.7 points | |
| 4, held 4th | 8.1% | 246K | 0% | -0.6 points | |
| 5, held 5th | 2.4% | 74K | 0% | -0.2 points |
1.
40.2%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.7 points.
27.1%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.
3.
22.2%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.7 points.
8.1%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
2.4%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Bobbi Brown and its closest rivals
Every comparison with Bobbi Brown
16 comparisons
- Bobbi Brown vs Charlotte Tilbury
- Bobbi Brown vs Clinique
- Bobbi Brown vs Fenty Beauty
- Bobbi Brown vs Hourglass
- Bobbi Brown vs Huda Beauty
- Bobbi Brown vs L'Oréal Paris
- Bobbi Brown vs Makeup by Mario
- Bobbi Brown vs Rare Beauty
- Bobbi Brown vs Tarte
- Bobbi Brown vs Tom Ford
- Bobbi Brown vs ColourPop
- Bobbi Brown vs Revlon
- Anastasia Beverly Hills vs Bobbi Brown
- Bobbi Brown vs e.l.f.
- Bobbi Brown vs e.l.f. Cosmetics
- Bobbi Brown vs Kylie Cosmetics
How has branded search demand for Bobbi Brown changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bobbi Brown worldwide fell from 368K to 246K.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eye shadow brands worldwide decreased from 9.9% to 8.1%.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eye shadow brands worldwide peaked at 10.6% in January 2026 and was lowest at 7.8% in April 2026.
How did search popularity change for eye shadow brands worldwide in September 2026?
4 changes
In September 2026, Tom Ford gained estimated Share of Search among eye shadow brands worldwide, from 35.5% to 40.2%.
In September 2026, Estée Lauder lost estimated Share of Search among eye shadow brands worldwide, from 29.2% to 27.1%.
In September 2026, Clinique lost estimated Share of Search among eye shadow brands worldwide, from 23.9% to 22.2%.
In September 2026, Bobbi Brown lost estimated Share of Search among eye shadow brands worldwide, from 8.7% to 8.1%.
Where does Bobbi Brown compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 8th of 27 | 3.5% | Show ranking |
| Eye shadow brands | 4th of 5 | 8.1% | Shown above |
| Eyeshadow palette brands | 3rd of 6 | 8.7% | Show ranking |
| Gel eyeliner brands | 2nd of 3 | 21.5% | Show ranking |
| Bronzing powder brands | 1st of 3 | 76.8% | Show ranking |
How is Bobbi Brown measured?
Brandwave collects information about searches that people make online using Bobbi Brown’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- bobbi brown
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Is Bobbi Brown your brand?
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