Bobbi Brown vs MAC:Which is searched more?
In September 2026, MAC had more branded searches than Bobbi Brown among eye shadow brands worldwide. MAC was estimated to have 415K branded searches compared to Bobbi Brown’s 246K, and held a 12.3% Share of Search versus Bobbi Brown’s 7.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bobbi Brown or MAC?
Compare the eye shadow brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MAC, Bobbi Brown. The figures are in the table below the chart.
View monthly share of search table
| Month | Tom Ford | Estée Lauder | Clinique | MAC | Bobbi Brown |
|---|---|---|---|---|---|
| Oct 2025 | 30.3% | 30.3% | 20.4% | 9.8% | 9.1% |
| Nov 2025 | 22.9% | 34.3% | 22.9% | 11.5% | 8.4% |
| Dec 2025 | 30.6% | 30.6% | 20.4% | 11% | 7.5% |
| Jan 2026 | 31.9% | 26.1% | 21.5% | 10.9% | 9.6% |
| Feb 2026 | 30.4% | 30.4% | 20.5% | 11.2% | 7.5% |
| Mar 2026 | 26.9% | 32.8% | 22.1% | 10% | 8.1% |
| Apr 2026 | 29.1% | 29.1% | 23.9% | 10.7% | 7.2% |
| May 2026 | 29.1% | 29.1% | 23.9% | 10.7% | 7.2% |
| Jun 2026 | 28.4% | 28.4% | 23.2% | 11.5% | 8.5% |
| Jul 2026 | 31.9% | 26.3% | 21.5% | 12.5% | 7.9% |
| Aug 2026 | 31.7% | 26.1% | 21.3% | 13.1% | 7.8% |
| Sep 2026 | 36.1% | 24.4% | 19.9% | 12.3% | 7.3% |
How has the Bobbi Brown and MAC comparison changed over the last 12 months?
3 findings
- MAC was ahead of Bobbi Brown in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bobbi Brown’s estimated Share of Search among eye shadow brands worldwide moved from 9.1% to 7.3%, and its estimated monthly branded searches moved from 368K to 246K.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among eye shadow brands worldwide moved from 9.8% to 12.3%, and its estimated monthly branded searches moved from 396K to 415K.
How did search popularity change for eye shadow brands worldwide in September 2026?
2 changes
In September 2026, MAC lost estimated Share of Search among eye shadow brands worldwide, from 13.1% to 12.3%.
In September 2026, Bobbi Brown lost estimated Share of Search among eye shadow brands worldwide, from 7.8% to 7.3%.
Other head-to-heads among eye shadow brands
How each brand is measured
Brandwave collects information about searches that people make online using Bobbi Brown’s and MAC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bobbi Brown
1 branded search term
- bobbi brown
MAC
9 branded search terms
- mac bronzing powder
- mac eye shadow
- mac eyeshadow
- mac eyeshadow palette
- mac fixing spray
- mac foundation
- mac gel eyeliner
- mac lipstick
- mac makeup
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.