How popular isMAC in search?
In September 2026, there were an estimated 74K branded searches for MAC worldwide which held steady over the last 12 months. MAC holds 2.4% estimated Share of Search among eye shadow brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tom Ford40.2%
Estée Lauder27.1%
Clinique22.2%
Bobbi Brown8.1%
MAC2.4%
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Which eye shadow brands compete with MAC?
Share of Search by month for Tom Ford, Estée Lauder, Clinique, Bobbi Brown, MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | Tom Ford | Estée Lauder | Clinique | Bobbi Brown | MAC |
|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 32.9% | 22.2% | 9.9% | 2% |
| Nov 2025 | 25.3% | 37.9% | 25.3% | 9.3% | 2.3% |
| Dec 2025 | 33.5% | 33.5% | 22.3% | 8.2% | 2.5% |
| Jan 2026 | 35% | 28.7% | 23.6% | 10.6% | 2.1% |
| Feb 2026 | 33.4% | 33.4% | 22.5% | 8.2% | 2.5% |
| Mar 2026 | 29.3% | 35.7% | 24.1% | 8.8% | 2.2% |
| Apr 2026 | 31.8% | 31.8% | 26.2% | 7.8% | 2.4% |
| May 2026 | 31.8% | 31.8% | 26.2% | 7.8% | 2.4% |
| Jun 2026 | 31.3% | 31.3% | 25.6% | 9.4% | 2.3% |
| Jul 2026 | 35.5% | 29.2% | 23.9% | 8.7% | 2.6% |
| Aug 2026 | 35.5% | 29.2% | 23.9% | 8.7% | 2.6% |
| Sep 2026 | 40.2% | 27.1% | 22.2% | 8.1% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 1.2M | +22% | +4.7 points | |
| 2, held 2nd | 27.1% | 823K | 0% | -2.1 points | |
| 3, held 3rd | 22.2% | 673K | 0% | -1.7 points | |
| 4, held 4th | 8.1% | 246K | 0% | -0.6 points | |
| 5, held 5th | 2.4% | 74K | 0% | -0.2 points |
1.
40.2%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.7 points.
27.1%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.
3.
22.2%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.7 points.
8.1%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
2.4%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between MAC and its closest rivals
Every comparison with MAC
26 comparisons
- Anastasia Beverly Hills vs MAC
- Beautyblender vs MAC
- Bobbi Brown vs MAC
- Charlotte Tilbury vs MAC
- e.l.f. Cosmetics vs MAC
- e.l.f. vs MAC
- Fenty Beauty vs MAC
- Kosas vs MAC
- Kylie Cosmetics vs MAC
- MAC vs Maybelline
- MAC vs Morphe
- MAC vs NARS
- MAC vs NYX
- MAC vs NYX Professional Makeup
- MAC vs Revlon
- MAC vs Too Faced
- MAC vs Urban Decay
- Clinique vs MAC
- MAC vs Tom Ford
- MAC vs Real Techniques
- MAC vs Milk Makeup
- Benefit Cosmetics vs MAC
- CoverGirl vs MAC
- MAC vs Rimmel
- EcoTools vs MAC
- MAC vs Sigma Beauty
How has branded search demand for MAC changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for MAC worldwide held steady at 74K.
- Across the 12 months ending September 2026, MAC’s estimated Share of Search among eye shadow brands worldwide held steady, from 2% to 2.4%.
How did search popularity change for eye shadow brands worldwide in September 2026?
4 changes
In September 2026, Tom Ford gained estimated Share of Search among eye shadow brands worldwide, from 35.5% to 40.2%.
In September 2026, Estée Lauder lost estimated Share of Search among eye shadow brands worldwide, from 29.2% to 27.1%.
In September 2026, Clinique lost estimated Share of Search among eye shadow brands worldwide, from 23.9% to 22.2%.
In September 2026, Bobbi Brown lost estimated Share of Search among eye shadow brands worldwide, from 8.7% to 8.1%.
Where does MAC compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Makeup and cosmetics brands | 21st of 27 | 0.88% | Show ranking |
| Eye shadow brands | 5th of 5 | 2.4% | Shown above |
| Lipstick brands | 5th of 5 | 2.6% | Show ranking |
| Eyeshadow palette brands | 6th of 6 | 2.6% | Show ranking |
| Foundation brands | 5th of 5 | 3% | Show ranking |
| Fixing spray brands | 4th of 4 | 3.3% | Show ranking |
| Eyeshadow brands | 5th of 5 | 5.2% | Show ranking |
| Concealer brush brands | 4th of 5 | 5.8% | Show ranking |
| Gel eyeliner brands | 3rd of 3 | 6.5% | Show ranking |
| Makeup brush brands | 3rd of 6 | 8.1% | Show ranking |
| Bronzing powder brands | 3rd of 3 | 11.9% | Show ranking |
How is MAC measured?
Brandwave collects information about searches that people make online using MAC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- mac makeup
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Is MAC your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.