How popular isEstée Lauder in search?
In September 2026, there were an estimated 823K branded searches for Estée Lauder worldwide which is down 32.5% over the last 12 months. Estée Lauder holds 27.1% estimated Share of Search among eye Shadow brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tom Ford40.2%
Estée Lauder27.1%
Clinique22.2%
Bobbi Brown8.1%
MAC2.4%
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Which eye Shadow brands compete with Estée Lauder?
Share of Search by month for Tom Ford, Estée Lauder, Clinique, Bobbi Brown, MAC. The figures are in the table below the chart.
View monthly share of search table
| Month | Tom Ford | Estée Lauder | Clinique | Bobbi Brown | MAC |
|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 32.9% | 22.2% | 9.9% | 2% |
| Nov 2025 | 25.3% | 37.9% | 25.3% | 9.3% | 2.3% |
| Dec 2025 | 33.5% | 33.5% | 22.3% | 8.2% | 2.5% |
| Jan 2026 | 35% | 28.7% | 23.6% | 10.6% | 2.1% |
| Feb 2026 | 33.4% | 33.4% | 22.5% | 8.2% | 2.5% |
| Mar 2026 | 29.3% | 35.7% | 24.1% | 8.8% | 2.2% |
| Apr 2026 | 31.8% | 31.8% | 26.2% | 7.8% | 2.4% |
| May 2026 | 31.8% | 31.8% | 26.2% | 7.8% | 2.4% |
| Jun 2026 | 31.3% | 31.3% | 25.6% | 9.4% | 2.3% |
| Jul 2026 | 35.5% | 29.2% | 23.9% | 8.7% | 2.6% |
| Aug 2026 | 35.5% | 29.2% | 23.9% | 8.7% | 2.6% |
| Sep 2026 | 40.2% | 27.1% | 22.2% | 8.1% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 1.2M | +22% | +4.7 points | |
| 2, held 2nd | 27.1% | 823K | 0% | -2.1 points | |
| 3, held 3rd | 22.2% | 673K | 0% | -1.7 points | |
| 4, held 4th | 8.1% | 246K | 0% | -0.6 points | |
| 5, held 5th | 2.4% | 74K | 0% | -0.2 points |
1.
40.2%
Held 1st. 1.2M estimated branded searches, +22% vs prior month. Share +4.7 points.
27.1%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -2.1 points.
3.
22.2%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.7 points.
8.1%
Held 4th. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.
2.4%
Held 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Estée Lauder and its closest rivals
Every comparison with Estée Lauder
29 comparisons
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- Estée Lauder vs NARS
How has branded search demand for Estée Lauder changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Estée Lauder worldwide fell from 1.2M to 823K.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye Shadow brands worldwide decreased from 32.9% to 27.1%.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye Shadow brands worldwide peaked at 37.9% in November 2025 and was lowest at 27.1% in September 2026.
- Across the 12 months ending September 2026, Estée Lauder fell from 1st to 2nd among eye Shadow brands worldwide.
How did search popularity change for eye Shadow brands worldwide in September 2026?
4 changes
In September 2026, Tom Ford gained estimated Share of Search among eye Shadow brands worldwide, from 35.5% to 40.2%.
In September 2026, Estée Lauder lost estimated Share of Search among eye Shadow brands worldwide, from 29.2% to 27.1%.
In September 2026, Clinique lost estimated Share of Search among eye Shadow brands worldwide, from 23.9% to 22.2%.
In September 2026, Bobbi Brown lost estimated Share of Search among eye Shadow brands worldwide, from 8.7% to 8.1%.
Where does Estée Lauder compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Eye Makeup Remover brands | 6th of 8 | 5.6% | Show ranking |
| Makeup and cosmetics brands | 2nd of 27 | 10.6% | Show ranking |
| Eye creams | 4th of 6 | 11.4% | Show ranking |
| Moisturizer brands | 3rd of 8 | 12.9% | Show ranking |
| Makeup setting spray brands | 3rd of 8 | 16.5% | Show ranking |
| Night cream brands | 3rd of 3 | 17.2% | Show ranking |
| Eye Shadow brands | 2nd of 5 | 27.1% | Shown above |
| Foundation brands | 1st of 5 | 37.9% | Show ranking |
| Eye Pencil brands | 1st of 3 | 56.2% | Show ranking |
How is Estée Lauder measured?
Brandwave collects information about searches that people make online using Estée Lauder’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- estelauder
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