Brandwave

Eye Pencil brands:Which are searched most?

In September 2026, Estée Lauder was the most searched among eye Pencil brands worldwide, with an estimated 823K branded searches and 56.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Estée Lauder56.2%
  2. NYX37.6%
  3. Urban Decay6.2%

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Share of SearchLeaderboard

Compare the eye pencil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among eye Pencil brands worldwide, by month

Share of Search by month for Estée Lauder, NYX, Urban Decay. The figures are in the table below the chart.

View monthly share of search table
MonthEstée LauderNYXUrban Decay
Oct 202560.2%33.2%6.7%
Nov 202561.1%33.4%5.5%
Dec 202561%33.5%5.5%
Jan 202651.7%42.6%5.7%
Feb 202656.7%38.2%5.1%
Mar 202660.9%33.6%5.5%
Apr 202656.1%37.7%6.2%
May 202656.1%37.7%6.2%
Jun 202651.2%41.9%6.8%
Jul 202651.9%42.4%5.7%
Aug 202651.2%41.9%6.8%
Sep 202656.2%37.6%6.2%

This month’s ranking, September 2026

  1. 1.Estée Lauder

    56.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +5 points.

  2. 2.NYX

    37.6%

    Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4.3 points.

  3. 3.Urban Decay

    6.2%

    Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among eye Pencil brands worldwide?

In September 2026, Estée Lauder was the most searched among eye Pencil brands worldwide, with an estimated 823K branded searches and 56.2% estimated Share of Search within this set. NYX is in 2nd place, 18.7 percentage points behind at 37.6% Share of Search.

Global eye Pencil brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Estée Lauder60.2% → 56.2%61.1%Nov 202551.2%Jun 20261st
NYX33.2% → 37.6%42.6%Jan 202633.2%Oct 20252nd
Urban Decay6.7% → 6.2%6.8%Jun 20265.1%Feb 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye Pencil brands worldwide decreased from 60.2% to 56.2%.
  • Across the 12 months ending September 2026, NYX’s estimated Share of Search among eye Pencil brands worldwide increased from 33.2% to 37.6%.
  • Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye Pencil brands worldwide peaked at 61.1% in November 2025 and was lowest at 51.2% in June 2026.
  • Across the 12 months ending September 2026, NYX’s estimated Share of Search among eye Pencil brands worldwide peaked at 42.6% in January 2026 and was lowest at 33.2% in October 2025.
  • Across the 12 months ending September 2026, Urban Decay’s estimated Share of Search among eye Pencil brands worldwide peaked at 6.8% in June 2026 and was lowest at 5.1% in February 2026.
  • Across the 12 months ending September 2026, Urban Decay held steady: its estimated Share of Search among eye Pencil brands worldwide moved less than 0.5 percentage points.

How did search popularity change for eye Pencil brands worldwide in September 2026?

  1. In September 2026, Estée Lauder gained estimated Share of Search among eye Pencil brands worldwide, from 51.2% to 56.2%.

  2. In September 2026, NYX lost estimated Share of Search among eye Pencil brands worldwide, from 41.9% to 37.6%.

  3. In September 2026, Urban Decay lost estimated Share of Search among eye Pencil brands worldwide, from 6.8% to 6.2%.

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