Estée Lauder vs Urban Decay:Which is searched more?
In September 2026, Estée Lauder had more branded searches than Urban Decay among eye pencil brands worldwide. Estée Lauder was estimated to have 823K branded searches compared to Urban Decay’s 90.5K, and held a 56.2% Share of Search versus Urban Decay’s 6.2%. These are worldwide searches for English-language branded terms.
Follow Estée Lauder vs Urban Decay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Estée Lauder or Urban Decay?
Compare the eye pencil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Estée Lauder, Urban Decay. The figures are in the table below the chart.
View monthly share of search table
| Month | Estée Lauder | NYX | Urban Decay |
|---|---|---|---|
| Oct 2025 | 60.2% | 33.2% | 6.7% |
| Nov 2025 | 61.1% | 33.4% | 5.5% |
| Dec 2025 | 61% | 33.5% | 5.5% |
| Jan 2026 | 51.7% | 42.6% | 5.7% |
| Feb 2026 | 56.7% | 38.2% | 5.1% |
| Mar 2026 | 60.9% | 33.6% | 5.5% |
| Apr 2026 | 56.1% | 37.7% | 6.2% |
| May 2026 | 56.1% | 37.7% | 6.2% |
| Jun 2026 | 51.2% | 41.9% | 6.8% |
| Jul 2026 | 51.9% | 42.4% | 5.7% |
| Aug 2026 | 51.2% | 41.9% | 6.8% |
| Sep 2026 | 56.2% | 37.6% | 6.2% |
How has the Estée Lauder and Urban Decay comparison changed over the last 12 months?
3 findings
- Estée Lauder was ahead of Urban Decay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Estée Lauder’s estimated Share of Search among eye pencil brands worldwide moved from 60.2% to 56.2%, and its estimated monthly branded searches moved from 1.2M to 823K.
- Across the 12 months ending September 2026, Urban Decay’s estimated Share of Search among eye pencil brands worldwide moved from 6.7% to 6.2%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for eye pencil brands worldwide in September 2026?
2 changes
In September 2026, Estée Lauder gained estimated Share of Search among eye pencil brands worldwide, from 51.2% to 56.2%.
In September 2026, Urban Decay lost estimated Share of Search among eye pencil brands worldwide, from 6.8% to 6.2%.
Other head-to-heads among eye pencil brands
How each brand is measured
Brandwave collects information about searches that people make online using Estée Lauder’s and Urban Decay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Estée Lauder
1 branded search term
- estee lauder
Urban Decay
1 branded search term
- urban decay
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.