NYX vs Urban Decay:Which is searched more?
In September 2026, NYX had more branded searches than Urban Decay among eye Pencil brands worldwide. NYX was estimated to have 550K branded searches compared to Urban Decay’s 90.5K, and held a 37.6% Share of Search versus Urban Decay’s 6.2%. These are worldwide searches for English-language branded terms.
Follow NYX vs Urban Decay and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, NYX or Urban Decay?
Compare the eye pencil brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NYX, Urban Decay. The figures are in the table below the chart.
View monthly share of search table
| Month | Estée Lauder | NYX | Urban Decay |
|---|---|---|---|
| Oct 2025 | 60.2% | 33.2% | 6.7% |
| Nov 2025 | 61.1% | 33.4% | 5.5% |
| Dec 2025 | 61% | 33.5% | 5.5% |
| Jan 2026 | 51.7% | 42.6% | 5.7% |
| Feb 2026 | 56.7% | 38.2% | 5.1% |
| Mar 2026 | 60.9% | 33.6% | 5.5% |
| Apr 2026 | 56.1% | 37.7% | 6.2% |
| May 2026 | 56.1% | 37.7% | 6.2% |
| Jun 2026 | 51.2% | 41.9% | 6.8% |
| Jul 2026 | 51.9% | 42.4% | 5.7% |
| Aug 2026 | 51.2% | 41.9% | 6.8% |
| Sep 2026 | 56.2% | 37.6% | 6.2% |
How has the NYX and Urban Decay comparison changed over the last 12 months?
3 findings
- NYX was ahead of Urban Decay in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NYX’s estimated Share of Search among eye Pencil brands worldwide moved from 33.2% to 37.6%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Urban Decay’s estimated Share of Search among eye Pencil brands worldwide moved from 6.7% to 6.2%, and its estimated monthly branded searches moved from 135K to 90.5K.
How did search popularity change for eye Pencil brands worldwide in September 2026?
2 changes
In September 2026, NYX lost estimated Share of Search among eye Pencil brands worldwide, from 41.9% to 37.6%.
In September 2026, Urban Decay lost estimated Share of Search among eye Pencil brands worldwide, from 6.8% to 6.2%.
Other head-to-heads among eye Pencil brands
How each brand is measured
Brandwave collects information about searches that people make online using NYX’s and Urban Decay’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NYX
1 branded search term
- nyx
Urban Decay
1 branded search term
- urban decay
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.