How popular isNYX in search?
In September 2026, there were an estimated 550K branded searches for NYX worldwide which is down 18.3% over the last 12 months. NYX holds 37.6% estimated Share of Search among eye pencil brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Estée Lauder56.2%
NYX37.6%
Urban Decay6.2%
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Which eye pencil brands compete with NYX?
Share of Search by month for Estée Lauder, NYX, Urban Decay. The figures are in the table below the chart.
View monthly share of search table
| Month | Estée Lauder | NYX | Urban Decay |
|---|---|---|---|
| Oct 2025 | 60.2% | 33.2% | 6.7% |
| Nov 2025 | 61.1% | 33.4% | 5.5% |
| Dec 2025 | 61% | 33.5% | 5.5% |
| Jan 2026 | 51.7% | 42.6% | 5.7% |
| Feb 2026 | 56.7% | 38.2% | 5.1% |
| Mar 2026 | 60.9% | 33.6% | 5.5% |
| Apr 2026 | 56.1% | 37.7% | 6.2% |
| May 2026 | 56.1% | 37.7% | 6.2% |
| Jun 2026 | 51.2% | 41.9% | 6.8% |
| Jul 2026 | 51.9% | 42.4% | 5.7% |
| Aug 2026 | 51.2% | 41.9% | 6.8% |
| Sep 2026 | 56.2% | 37.6% | 6.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.2% | 823K | 0% | +5 points | |
| 2, held 2nd | 37.6% | 550K | -18.3% | -4.3 points | |
| 3, held 3rd | 6.2% | 90.5K | -17.7% | -0.7 points |
56.2%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +5 points.
2.
37.6%
Held 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -4.3 points.
6.2%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.7 points.
Compare search popularity between NYX and its closest rivals
How has branded search demand for NYX changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for NYX worldwide fell from 673K to 550K.
- Across the 12 months ending September 2026, NYX’s estimated Share of Search among eye pencil brands worldwide increased from 33.2% to 37.6%.
- Across the 12 months ending September 2026, NYX’s estimated Share of Search among eye pencil brands worldwide peaked at 42.6% in January 2026 and was lowest at 33.2% in October 2025.
How did search popularity change for eye pencil brands worldwide in September 2026?
3 changes
In September 2026, Estée Lauder gained estimated Share of Search among eye pencil brands worldwide, from 51.2% to 56.2%.
In September 2026, NYX lost estimated Share of Search among eye pencil brands worldwide, from 41.9% to 37.6%.
In September 2026, Urban Decay lost estimated Share of Search among eye pencil brands worldwide, from 6.8% to 6.2%.
Where does NYX compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fixing spray brands | 2nd of 4 | 25.6% | Show ranking |
| Eye pencil brands | 2nd of 3 | 37.6% | Shown above |
| Eyebrow tools brands | 1st of 6 | 57% | Show ranking |
How is NYX measured?
Brandwave collects information about searches that people make online using NYX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nyx
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Is NYX your brand?
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